JLL Residential

Lucy Morton

Lucy Morton
Lead Director Residential Agency

Lucy Morton

Lucy Morton leads the JLL Residential Agency business across the UK.

Lucy joined central London estate agency, W.A.Ellis, from Savills in 1990, and after setting up the lettings department, became a partner of the firm in 1994. Lucy was promoted to managing partner in 2007 and senior partner in 2011. She is well known for growing the most successful independent lettings business in the capital but also for her lobbies to improve the standards of the estate agency industry, working with Baroness Hayter on the Property Standards Board and advocating the regulation of lettings agents.

Lucy joined the ARLA council (the Association of Residential Letting Agents – a professional self-regulating body) in 1990 and is past president of the Association. She made some key changes during her tenure and was instrumental in establishing the ARLA licensing scheme which now has over 6,000 members and she consistently calls for regulation and higher standards within the lettings industry.

Lucy also became a director of NFOPP (the National Federation of Property Professionals) when it was formed in 2007, as the governing body for the NAEA (National Association of Estate Agents), ARLA, the ICBA (Institution of Commercial and Business Agents), and NAVA (the National Association of Valuers and Auctioneers) and has remained on the board as an ARLA representative ever since. She was a founder member of the Property Standards Board and the Register of Property Agents. She is a director of CLEA (the Central London Estate Agents representative body) as the lettings representative, and Lonres, a statistics service for London estate agencies.

In 2010, Lucy won the Negotiator Awards, Agency Leader of the year and also that year she became a trustee of Agents Giving, an industry charity which focuses on local communities. In 2011 she was presented with the ‘Outstanding Contribution’ to the Lettings agency at The Times and The Sunday Times Lettings Agency of the Year Awards and 2014 saw Lucy admitted as a Fellow to the Royal Institute of Chartered Surveyors.

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