Investing in Ascot

The combination of an affluent community, vibrant atmosphere, proximity to nature, high-income households and good transport links suggests that house prices and rents are likely to remain strong in the Ascot area. The area is also growing as a commuter location, with a huge inflow of residents over the past few years, the majority moving from the surrounding boroughs, however we have also seen with an increase in buyers moving from four London Boroughs accounting for 10% of total inflow of residents.

Over the last year house prices in Ascot have outperformed the wider region, with the average house price sitting at £734,986, more than double the Southeast average of £383,392. Ascot is also home to a number of high-income households, with 10.8% of households in Windsor and Maidenhead earning over £100,000 per annum.

Whilst the rental market is set to remain competitive, with limited stock keeping prices level. Ascot recorded a year-on-rear rental growth of 11.2% and 43% rental growth over the last five years, again sitting higher than the south east.

So why invest?

1. Education – Home to renowned private and state schools such as Eton College, attracting a large number of families into the area.
2. Connectivity – Excellent travel links provide convenient access to London and for international travel, making it the perfect place for commuters wanting to get to key employment hubs and beyond.
3. Amenities – Vibrant atmosphere, with an abundance of sporting facilities, entertainment venues, shops, and high-end restaurants locally.
4. Royal Heritage and Nature – Steeped in Royal history from the world’s prestigious Royal Ascot to the wider Windsor Castle all set within the abundant and beautiful surrounding landscapes providing opportunities for outdoor activities, relaxation, and cultural exploration.
5. Strong Statistics – Strong rental and sales growth that is set to continue, with more residents moving into the area yearly.