Research at JLL

Prime Central London-October 2019

A preference for new-build and modern property is increasingly impacting the market

This report investigates the residential market in Prime Central London. The current lack of stock of this type will mean that investment returns, and price growth will likely be dampened in the medium term.

The short-term outlook in both the sales and lettings markets will be impacted by the ongoing Brexit uncertainty. If a deal with the EU is secured, however, we expect both price growth and rental growth to rebound quite quickly. At the most fundamental level there continues to be a lack of transactions and a scarcity of properties to buy, especially of good quality.

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