JLL Residential

Odeon Parade - Planning

Odeon Parade - Residential Planning
Project: Odeon Parade, Greenford 
Client: The Freshwater Group 
Date: Resolution to grant planning permission passed September 2014


JLL Planning advised on a vacant group of buildings that form part of Odeon Parade. These buildings had previously been in a variety of uses, including a cinema, snooker hall and ballroom. A planning application was submitted in December 2011. Following extensive discussions with the Council, it was then determined at Committee in September 2014 where all Councillors bar one abstention resolved to grant planning permission, subject to completion of a s106 Agreement.


To secure planning permission for the site’s residential redevelopment.


  • Achieved twice the London Plan density guidelines (39 flats).
  • Overcame the loss of community uses, despite some opposition from locals who campaigned to have the scheme refused on grounds of its local heritage.