JLL Residential

Rathbone Place - Development Consultancy

Rathbone Place - Development Consultancy

Project: Rathbone Square, W1
Client: Great Portland Estates
Date: Q4 2011 – Q3 2014

situation

JLL provided consultancy advice to Great Portland Estates from the point of sale of the development site to them. Residential development consultancy role was undertaken through the period of scheme design, planning and scheme optimisation to ensure a product suitable for the market. The role adapted over time to provide a detailed sales strategy, marketing advice as well as pricing of the apartments to launch the development to the market and sell the 142 private apartments.

brief

To provide consultancy advice to ensure a scheme that not only gained planning permission but was suitable for the Central London residential market, the buyer profile and with apartments of a suitable size and quality. To then take the designed product and launch to the UK and international markets ensuring a high rate of sale.

outcome

  • Consultancy work from late 2011 through to 2014
  • GPE gained planning permission for a mixed use development in the heart of Fitzrovia
  • 142 private apartments with a mix of sizes and type to offer variety to the market
  • Exceptional specification and residents amenities
  • Development launched to the UK and International market July 2014
  • GPE delighted with sales achieved to date