JLL Residential


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We enable clients to achieve optimal planning permissions, specialising in residential-led development projects of complexity and high value.

In the past three years we have advised and negotiated on successful planning applications to build 25,000 homes. Our collaborative approach means we have a 99% success rate in achieving the best practical outcomes for our clients.

Our experienced team is one of the largest in the U.K. and with JLL’s regional network of offices we offer expertise across the country. Our constant dialogue with central and local planning authorities means we anticipate change and potential issues, which we relay back to clients with timely research and regular briefing events.

We take a strategic approach to enabling clients to unlock a site’s potential value and navigate the planning process, which we support throughout with our advice and negotiation skills.

The JLL Planning Advisory team’s expertise includes:

• Section 106 negotiation
• Environmental Impact Assessments (EIAs)
• Community Infrastructure Levy (CILs)
• Development viability and deliverability
• Planning consents

PCL Report Listing Image


The Prime Central London sales market is recovering some poise. The lower-end of the market is picking up and is seeing some price rises. The upper-end of the market, while some prices continue to adjust down, is seeing higher transaction volumes. The Prime Central London lettings market is also in recovery mode.

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Odeon Parade - Residential Planning

Case study - Odeon parade

JLL Planning advised on a vacant group of buildings that form part of Odeon Parade. The application was accepted, achieving twice the London Plan density guidelines (39 flats).

Track Record

The JLL Planning Team provided an excellent service, working with the college and our professional team to deliver planning consent for a large-scale redevelopment project in Hammersmith and Fulham within a tight timescale. Their ability to understand our objectives, along with an effective relationship with the LBHF Planning Team, enabled them to provide clear planning advice that secured viable consent.