Situated on Great Portland Street in the vibrant heart of Fitzrovia, this one-bedroom apartment offers contemporary urban living in one of central London's most dynamic neighbourhoods. The building benefits from 24-hour concierge service and lift access, providing residents with both security and convenience in this sought-after W1 postcode. This fully furnished apartment presents a comfortable living space designed for modern renters seeking flexibility and style in the capital. The layout maximises natural light and functionality, creating an inviting atmosphere for those who value quality and location in equal measure. The building's professional management and concierge service ensure a seamless living experience, with residents enjoying peace of mind and attentive service throughout their tenancy. Fitzrovia's character combines creative energy with sophisticated urban living, where independent boutiques, galleries, and cafés sit alongside renowned restaurants and cultural institutions. The neighbourhood retains an intimate village feel despite its central location, with tree-lined streets and Georgian architecture creating an elegant backdrop to contemporary city life. Charlotte Street's celebrated dining scene is moments away, whilst the green expanse of Regent's Park offers a tranquil retreat from the urban pace. Transport connections are exceptional, with Great Portland Street Underground station providing Metropolitan, Circle, and Hammersmith & City line services. Warren Street and Regent's Park stations offer further Northern and Bakerloo line access, whilst Oxford Circus and Tottenham Court Road ensure the entire capital remains within easy reach. The West End's theatres, shopping, and entertainment options are all on your doorstep. The surrounding area offers an outstanding selection of independent coffee shops, international cuisine, and local amenities, from the boutique stores of Marylebone to the flagship retailers of Oxford Street. Cultural attractions including the British Museum, BBC Broadcasting House, and numerous galleries enrich the neighbourhood, whilst nearby markets and specialist food shops cater to every culinary preference. This apartment provides an ideal base for renters seeking the perfect balance of central London convenience and neighbourhood character, with flexible furnished accommodation in one of the capital's most desirable postcodes. Council tax band: F. Rent is payable on a monthly basis, and you may be required to pay more than a month's rent in advance for tenancies with annual rents exceeding £100,000. You will be required to pay a 1 week holding deposit following a successful offer. Tenancies with annual rents up to £50,000 will require a 5 weeks' security deposit, while those exceeding this threshold will require a 6 weeks' deposit. Utility bills, council tax, telephone line and broadband are not included in the rent. As well as paying the rent, you may also be required to make some additional permitted payments. If your tenancy does not qualify as an APT, additional fees may apply. Please visit jll.co.uk/fees for details of fees that may be payable when renting a property. To check broadband and mobile phone coverage please visit Ofcom here ofcom.org.uk/phones-telecoms-and-internet/advice-for-consumers/advice/ofcom-checker To check broadband and mobile phone coverage please visit Ofcom here ofcom.org.uk/phones-telecoms-and-internet/advice-for-consumers/advice/ofcom-checker