&nbsp;South East London is home to some of the most significant regeneration areas in London as well as exciting and upcoming neighbourhoods. With the Government&rsquo;s clearer plan on Brexit and renewed momentum from both buyers and sellers, we are expecting a far more active housing market. Looking ahead, we forecast an 18% sales price growth and 18% rental growth in the next five years,
 a marginally stronger rate relative to much of Greater London.Residential development is a key driver of this enhanced and improving area. Amongst key growth areas for the planning pipeline include the Old Kent Road Corridor which is set to deliver just over 5,000 private units, Greenwich Millennium Village with
 around 3,600 units of all tenures and an additional 4,572 private units in Blackheath through the new Kidebrooke Village neighbourhood. The Bakerloo line extension will improve the existing convenient transport connections in the area, making South
 East a desirable location to call home.Want the full picture on South East London&rsquo;s sales and lettings market? Download the full report below:
&nbsp;&nbsp;<div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1584512559/resi/gb/cms/Research/PDFs/South_East_London_Research_Report_March2020.pdf" target="_blank"><button class="Button primary">Download Report</button></a>
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South East London 2020

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JLL's South East London research report explores industry insight, providing a holistic perspective on the South East London property market.

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Our latest South East London research suggests an exciting mix of new, regenerated and rediscovered neighbourhoods are helping to shape its more dynamic future.

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London, 09th March 2020 &ndash; Greater economic and political certainty will fuel higher price growth and transactions in the UK housing market in 2021 and 2022, according to JLL&rsquo;s Living With 2020 Vision Regional Forecasts Report. Whilst 2020 will see gradual change as housebuilders start to rebuild development pipelines, this foundational growth will set the market up for significant regional growth from the end of the year through to 2024, with Greater London (17%), the East of England (16.4%) and the North West (16.5%) predicted to record the strongest sales price rises.Manchester is forecasted to have both the highest sales price (17.1%) and rental growth (16.5%) of any UK city over the next five years. The sales price is notably higher than the UK average (14.8%), despite London having a significantly higher volume of development. There are a variety of reasons for this, namely growth in the local economy and population. Bristol is ranked second to Manchester in terms of speed of growth, with a sales price growth forecast of 17% between now and 2024. The city&rsquo;s first coliving scheme has secured planning permission and the multifamily sector continues to grow with several developments under construction. Whilst Leeds and Liverpool are not growing quite as fast, they are continuing to evolve as strong hubs for property. As the city centre continues to increase its number of owner-occupiers, investors, renters and developers, Liverpool is developing into a modern city with a forecast of 13.1% sales price forecast for 2025. Similarly, Leeds is seeing change, with multifamily schemes in the development pipeline catalysing a potential rent push in the city&rsquo;s market. The West Midlands property market is also modernising. Birmingham&rsquo;s urban living sector has become prominent in the city centre over the past few years and is expected to grow further with continued demand. This has been aided by enhanced public transport at Grand Central, with further improvements expected when HS2 is launched. With this, Birmingham can be expected to grow stronger in both economic and demographic terms, mainly as transport in London is seen as one of its biggest pull factors. As the UK progresses through the first few months of the post-Brexit era, markets are still adapting, and the property sector is no anomaly. Across all UK city centres, higher price growth is likely to occur as greater economic and political certainty encourages positive consumer confidence, strong real wage growth and a robust jobs market. Nick Whitten, Director of UK Living Research &amp; Strategy, JLL said: &ldquo;2020 is a milestone year for the UK&rsquo;s regional cities and getting the property sector &lsquo;back on track&rsquo;. Whilst as a country we are still reconciling post-Brexit dynamics and there is a level of uncertainty that is affecting all markets, including housing, as everything begins to stabilise, housebuilders will be able to move forward and we can expect significant growth in the property sector across the UK.&ldquo;JLL forecasts regional cities will be able to retain their talent and bridge the gap they currently have with London if adaptations to their property hubs are made. These cities are currently on track for success, with many developing more modern living approaches. If this can be coupled with a balanced life-work package, a shift in the industry from a London-centric property hub can, and should, be expected.&rdquo;

Urban living on the rise in UK city centres, fuelling house price and rental growth, according to JLL’s Living With 2020 Vision Regional Forecasts

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The UK&rsquo;s seven largest regional economies are hugely important to the prosperity of the UK. Together the big seven regional UK cities account for 17.5% of UK GDP and are all individually showing signs of positive growth. The UK Government has identified these seven cities as engines of growth to boost the performance of the economy as a whole. To find out more on how these regional giants can continue to thrive and an insight into sales and rental price growth across the UK, download the report below.
 <div style="margin:15px;text-align:center;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1583924620/resi/gb/cms/Research/PDFs/JLL_Regional_Forecasts_2020_FINAL.pdf" target="_blank"><button class="Button primary">Download Report</button></a> </div> <img src="https://weasresicmspd.azurewebsites.net/images/default-source/articles/20200219_regional_forecasts_webimages_ld-726x300px-1_r3.jpg?sfvrsn=47db929f_1" sf-custom-thumbnail="true" width="300" sf-constrain-proportions="true" sf-size="100" />The economies of the North West and Yorkshire &amp; the Humber will be two of the strongest performing economies in the UK over the next five years.Manchester is forecast to see both the highest sales price and rental growth of any UK city, despite a higher volume of development. For more insight download our Northern England report below. <div style="margin:15px;text-align:center;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1584016688/resi/gb/cms/Research/PDFs/JLL_Regional_Forecasts_Northern_England_2020_FINAL.pdf" target="_blank"><button class="Button primary">Download Report</button></a></div> <img sf-custom-thumbnail="true" width="300" src="https://weasresicmspd.azurewebsites.net/images/default-source/articles/20200219_regional_forecasts_webimages_ld-726x300px-2_r3.jpg?sfvrsn=f7d96a28_1" sf-constrain-proportions="true" sf-size="100" />With the Scottish economy expected to grow by 1.9% pa over the next five years, Edinburgh will witness the joint highest growth rate of all UK cities, with
 Glasgow just behind.Urbanisation is a growing trend in Scotland&rsquo;s two largest cities and this will help fuel further residential development but is unlikely to satisfy escalating demand. For more insight into the residential market in Scotland download our report below. <div style="margin:15px;text-align:center;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1583924615/resi/gb/cms/Research/PDFs/JLL_Regional_Forecasts_Scotland_2020_FINAL.pdf" target="_blank"><button class="Button primary">Download Report</button></a></div> <img style="background-color:initial;font-size:inherit;font-family:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;caret-color:auto;" sf-custom-thumbnail="true" width="300" src="https://weasresicmspd.azurewebsites.net/images/default-source/articles/20200219_regional_forecasts_webimages_ld-726x300px-3_r3.jpg?sfvrsn=2077cda9_1" sf-constrain-proportions="true" sf-size="100" /><div style="margin:15px;text-align:center;"></div>The region&rsquo;s largest cities, Bristol and B irmingham, are predicted to see their economic growth outpace the regional averages. HS2 is already having an impact in Birmingham, raising its profile even before the line has opened. Bristol&rsquo;s economy is set to grow faster than any UK city (with the exception of Manchester), positively impacting on rental and sales growth. For more insight into the residential market in this region download the report below.<div style="margin:15px;text-align:center;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1583924615/resi/gb/cms/Research/PDFs/JLL_Regional_Forecasts_Midlands_South_West_2020_FINAL.pdf" target="_blank"><button class="Button primary">Download Report</button></a></div> &nbsp;Click below to download our London-focused UK Residential Forecasts where we breakdown the future of the UK housing market for 2020 and beyond.<div style="margin:15px;text-align:center;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1582622036/resi/gb/cms/Research/PDFs/JLL_Forecasts_2019_Living_with_2020_vision.pdf" target="_blank"><button class="Button primary">Download Report</button></a></div>&nbsp;<figure><img src="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1583770729/resi/gb/cms/Contacts/Nick_Whitten.jpg" alt="Nick Whitten" /><figcaption style="text-align:center;">Nick Whitten Head of UK Living Research</figcaption></figure>&nbsp;&nbsp;<figure><img src="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1583770729/resi/gb/cms/Contacts/Neil_Chegwidden.jpg" alt="Neil Chegwidden" /><figcaption style="text-align:center;">Neil Chegwidden Director - UK Living Research</figcaption></figure>&nbsp;

Living with 2020 Vision: UK City Centre Forecasts

With a spotlight on the 7 largest regional economies in the UK, our City Centre Forecasts report analyses the residential market in the country&rsquo;s major cities.

With a spotlight on the 7 largest regional economies in the UK, our City Centre Forecasts report analyses the residential market in the country&rsquo;s major cities.

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&nbsp;It&rsquo;s no secret that investors want more exposure to the Living sector. It&rsquo;s also no secret that the market dynamics have been pretty one-sided in favour of more institutional investment. So we shouldn&rsquo;t be surprised that the UK has rocketed
 to the top tier in European multifamily investment volumes and some are now struggling with tight yields and pricing. This meant - despite the market tailwinds - volumes in fact fell by 14% last year. Yes - Brexit also had something to do with that,
 too.
 Undeterred, volumes should continue to grow solidly over the medium-term. The reasons will have nothing to do with the strength of demographic tailwinds or urbanisation rates. Don&rsquo;t get me wrong - both remain hugely important and hugely supportive
 and will continue to be there. The Brexit noise in Government will abate somewhat this year, but it would be na&iuml;ve to think that negotiations will be anything other than a significant distraction for policy teams. This could be viewed as a bad thing for multifamily housing, but
 with a Government set on the aspirational homeowner as its key policy priority, the lack of attention will in all likelihood mean that the industry can get on with delivery. Over the past 10 years, the entire UK Build to Rent industry has been non-fictionalised. Developers, supply chains, funders, planners, lawyers, advisors, operators and innovators have coalesced around a largely US-styled asset class and got on to create
 a pipeline of over 150,000 homes. That is largely despite rather than because of policy. Let me be absolutely clear, however. The industry has a long way to go on its journey to maturity. Planners think Build to Rent is 'premium' product. Consumers think it's still about exploitation, rather than choice. Developers still - still! - behave
 as though it&rsquo;s a land value play rather than a value-generating income play. Operators are still learning about what it means to be truly customer-centric. These are issues that need to be tackled and while I have perhaps been a little unfair
 to many here, I'm speaking to most in this nascent sector. So let me come back to the policy point. The lack of attention provides us with breathing space to learn, to grow, to mature. While Berlin and ultimately the German Government mess about with supply destroying rent controls, in the UK we can drive a consensus
 around rental supply as a force for good. While market actors in New York and San Francisco, Paris and Madrid all grapple with stock revaluations due to tightened rent regulation, in the UK we can use the cover to get our story straight. Tech innovation that improves quality of life. Check. Advanced manufacturing solutions that de-carbonises new stock, and builds supply chains to reduce the cost of retrofitting old stock. Check. Meaningfully leveraging the new tidal wave of Impact investors
 that see affordable housing as a big prize on the way towards a dual purpose of driving a commercial return and providing a true social good. Big check.UK Build to Rent has some growing up to do. The stakes, in housing terms, couldn't be higher.&nbsp;
<figure><img src="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1582720261/resi/gb/cms/Contacts/Adam_image.jpg" alt="Adam Challis" /><figcaption style="text-align:center;">Adam Challis Executive Director, EMEA Capital Markets Research &amp; Strategy</figcaption></figure>

Building Build to Rent

Executive Director Adam Challis discusses the transformation of the UK Build to Rent industry over the last decade and how there&rsquo;s still room for growth.&nbsp;  

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&nbsp;&nbsp;This quickly evolving new London neighbourhood is set to come of age in 2021. Our latest research covers our five year forecast for this rapidly changing area, as almost 5,000 residential units have been completed over the past five years as well as retail, leisure and office space.With 4,810 further units under construction currently and 8,105 units in the development pipeline, this will ensure the area continues to evolve and grow further over the next decade. Battersea Power Station itself will not only deliver around 250 residential units, but will also become Central London&rsquo;s third largest shopping destination. We forecast a 19% sales price growth in the next five years. Once key transport facilities open including the Northern line extension in 2021, we anticipate a significant increase in rental levels as the area becomes far more appealing and accessible. For more insight into the residential market in Vauxhall, Nine Elms and Battersea, download the full report below:&nbsp;<div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1580301198/resi/gb/cms/Research/PDFs/20200114_Content_Nine_Elms_LD_r5_SCREEN_1.pdf" target="_blank"><button class="Button primary">Download Report</button></a>
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Vauxhall Nine Elms Battersea 2020

The Vauxhall Nine Elms Battersea area is the fastest changing neighbourhood in London&rsquo;s Zone 1.

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&ldquo;What&rsquo;s in a name?&rdquo; Those memorable words crafted by William Shakespeare some 400 years ago came to mind when we here at JLL got together to produce our guidance note on the sector. When it comes to defining coliving, irrespective of how it is spelt, the term does surprisingly little to help us distinguish what it actually is. But could that ambiguity be its greatest strength?Perhaps coliving&rsquo;s equivocal nature in both name and physical form is just part of the broader trajectory of Living trends &ndash; that increasing interconnectedness of housing sectors and integration of mixed-use spaces in our urban centres.After all, the future success of our cities will be measured by how liveable they are, for all inhabitants. If coliving is being sought, and provides an innovative, forward-thinking solution for certain groups at particular life stages, we should tread cautiously when it comes to over prescriptive policy. In the UK and specifically in London we are gradually being instructed through the GLA&rsquo;s draft London Plan in Policy H18 on &ldquo;Shared Living&rdquo; as to what coliving means. As such, the second wave of coliving assets filtering through the planning pipeline are quite homogeneous in typology. Predominantly being delivered under a Sui Generis use-class, the format emerging is of non-self-contained studio units of approximately 18-25sqm with an additional 3-5sqm of communal amenity space per studio. There are of course variations within this. However, here at JLL we&rsquo;re also working on numerous coliving opportunities that exist under different use-classes, including both C3 (residential) and C4 (houses of multiple occupancy) as well as C1 (hotel). And yet, moreover, when one starts to look at the sector broadly and globally, it is evident quite quickly that coliving displays far more heterogeneity than Policy H18 allows for. Legislation that protects occupiers and ensures quality standards is crucial, equally though, it is essential that policy makers recognise the ongoing transformation of modern lifestyles and how this applies to the 21st century city.Without doubt, the variety and contrast, the sheer inability to be packaged and compartmentalised into an easily digestible definition is one of coliving&rsquo;s greatest strengths. In a world where the lines between Living assets are becoming increasingly intertwined, those businesses that are less fixated on traditional uses and more focused on designing living spaces that surpass the ever-increasing demands and changing needs of their customers, seem best placed to adapt, evolve and succeed.Increasingly, the focus on those nonphysical characteristics are the elements which are becoming most synonymous with coliving: the customer-centric approach, the hospitality-led management, the design-led ethos, the disruptor-operator mindset. The intersection of student, multifamily and hotels is where coliving seems to exist today. And yet it is distinguishing itself and crafting its own narrative through the operator platforms and the passionately entrepreneurial individuals who sit behind them, who understand and relate to shifting occupier trends.Moreover, coliving is going to become increasingly relevant to how we will live tomorrow. From a philosophical, societal, environmental, technological and sustainable standpoint, it is the responsibility of us all to ensure we deliver solutions not just for occupiers today, but for future generations. Coliving should and can provide that roadmap.As the sector becomes more institutional, this nonconformity may create additional challenges for investors looking to rationalise and underwrite opportunities. However, product diversity, innovation and evolution are essential components to ensuring long-term performance. What&rsquo;s more, this approach seems to sit well with those seeking both a defensive and diversifying strategy. Afterall, the notion that design-led customer-centric assets can cultivate community and create real social impact doesn&rsquo;t seem that controversial to me. Now whether you call that coliving &ndash; what&rsquo;s in a name?&nbsp;<img src="https://weasresicmspd.azurewebsites.net/images/default-source/articles/richard-lustigman.jpg?sfvrsn=8d08d4a5_1" sf-custom-thumbnail="true" width="200" style="display:block;margin-left:auto;margin-right:auto;" sf-constrain-proportions="true" sf-size="100" />&nbsp;Richard LustigmanDirector - Living Capital Markets - Coliving

Co Living, Co-living, coliving

Living Capital Markets Director, Richard Lustigman discusses the ambiguity of this growing market

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In 2019 we brought together student housing, coliving, multifamily and healthcare under one team to represent the full lifecycle of accommodation. This enables us to offer you the necessary depth and breadth of expertise across all Living markets and
 asset classes.
 <o:p></o:p>The first of its kind, our Living Capital Markets bulletin provides an update on key issues across the whole Living market to help better inform our clients&rsquo; investment decisions and facilitate greater opportunities across the Living spectrum.
 <o:p></o:p>Our quarterly bulletin identifies market trends, delves into marketing activity, takes a view on yields and explores the impact of significant policy changes. We also highlight observations from a recent piece of sector-specific research, providing further
 insight into each Living sector.
 <o:p></o:p>Download the bulletin below or get in touch with one of Living team <a href="https://www.jll.co.uk/en/campaign/living">here</a>.&nbsp;<div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1583765817/resi/gb/cms/Research/PDFs/jll-living-capital-markets-bulletin-q42019-180290.pdf" target="_blank"><button class="Button primary">Download Report</button></a>
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Q4 UK Living Capital Markets Update

Our UK Living Capital Markets update identifies market trends, analyses market activity in Q4 2019 and explores the impact of significant policy changes across the Living spectrum.

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JLL has committed to net zero carbon in our UK workplaces by 2030 and will also lead the adoption of net zero carbon buildings across the whole of the UK. Using our influence and expertise, we intend to play a leadership role in helping the built environment
 respond with urgency and practical action to the climate emergency. We welcome the Government&rsquo;s recent proposal to significantly update <a href="file://eu.jllnet.com/ukshare$/UKRoot/Marketing/LON/15.%20RESIDENTIAL/2020/Content/Blogs/Building%20Homes%20for%20the%20Future/Building%20Regulations%20Part%20L"></a><a href="https://www.gov.uk/government/publications/conservation-of-fuel-and-power-approved-document-l">Building Regulations Part L</a> (conservation of fuel and power). Published in October 2019, the <a href="file://eu.jllnet.com/ukshare$/UKRoot/Marketing/LON/15.%20RESIDENTIAL/2020/Content/Blogs/Building%20Homes%20for%20the%20Future/Future%20Homes%20Standard%20Consultation"></a><a href="https://www.gov.uk/government/consultations/the-future-homes-standard-changes-to-part-l-and-part-f-of-the-building-regulations-for-new-dwellings">Future Homes Standard Consultation</a> includes proposed actions to increase the energy efficiency requirements for new homes in 2020, including future-proofing with low carbon heating and world-leading levels of energy efficiency; set to be introduced
 by 2025. The consultation will impact a number of industry stakeholders, from property developers to environmental organisations and local authorities.<a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.theccc.org.uk%2F2019%2F02%2F21%2Fuk-homes-unfit-for-the-challenges-of-climate-change-ccc-says%2F&amp;data=02%7C01%7CLydia.Daniels%40eu.jll.com%7C2530e7dcd159448f9e3508d7a89bde79%7Cbfef2b06d2564f8ebd038d3687987063%7C0%7C0%7C637163259741433646&amp;sdata=tZYVTURR8dXEgAW5Jk%2BZXL8Hha3Hf6tqynwau%2FLYXSI%3D&amp;reserved=0">According to the UK Committee on Climate Change</a>, emissions reductions from UK homes have stalled. At the same time, energy use in homes &ndash; which accounts for 14% of total UK emissions &ndash; increased between 2016 and 2017.
 Constructing an average UK home causes over 50 tonnes of CO2 to be emitted, the equivalent of heating an average UK home for 21 years, according to the <a href="https://nextgeneration-initiative.co.uk/"></a><a href="https://nextgeneration-initiative.co.uk/">Next Generation benchmark report</a> released in 2019. We support the Government&rsquo;s preferred option of a 31% reduction in carbon emissions. However, if key changes are not made to the proposed Part L regulations, the required carbon emission reductions will not be delivered, leading to a less desirable outcome.&nbsp;&nbsp; <ul><li>The proposed standard is viable - based on JLL&rsquo;s experience advising clients and the Greater London Authority&rsquo;s monitoring of zero carbon home planning applications in 2018. </li><li>It is imperative that the Part L carbon emission and energy requirements are performance-based and that developers are accountable for the &ldquo;performance gap&rdquo; when homes are actually lived in. This accountability for the actual carbon performance
 of homes will lead to better design stage modelling and construction of homes. </li><li>It&rsquo;s likely that in the short-term there will be a reduction in housing units supplied in the UK and potentially reduced S106 contributions. In the long-term however, production may normalise as the land market adjusts to new technical assumptions
 on build costs and the supply chain of low carbon building fabric, technology and skills. This assumes a robust, low carbon supply chain emerges. </li><li>A holistic approach is necessary to build homes that are comfortable, safe and low carbon. Compliance with carbon emissions, overheating, ventilation, average daylight factors, air quality and fire safety standards (as written and proposed)
 will significantly narrow the scope of housing specification to the point that it will break viability of delivery in many schemes.&nbsp; </li><li>Demand-side incentives tied to annual monitoring, such as consumer rebates or lower stamp duties for energy efficient homes, should complement the building regulations changes through the transition phase towards a low carbon housing market. This
 will support the investment and innovation needed for a market based on new technologies to emerge.</li></ul>&nbsp;On the whole, an ambitious national standard is required to develop the supply chain of low carbon building technology in addition to the construction, maintenance and operations skills needed to live in net zero carbon homes.&nbsp;&nbsp;<figure><img src="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1580382959/resi/gb/cms/Contacts/AndrewFrost.jpg" alt="Andrew Frost" /><figcaption style="text-align:center;">Andrew Frost Head of Residential, EMEA</figcaption></figure>Photo credit: Jim Stephenson

Future-proofing UK homes in response to the climate emergency

JLL responds to the UK Government&rsquo;s proposal to increase energy efficiency requirements for new homes.&nbsp;

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&nbsp;Sprung from the American &lsquo;multifamily&rsquo; style of renting, build-to-rent in the UK has exploded in popularity over the last seven years, and has made its presence firmly known across the north west.Build-to-rent (BTR) schemes are designed and marketed specifically with renters in mind &ndash; none of the apartments go to market for sale individually, and typically the whole block is owned by a single property investor.The style takes a cue from the hospitality industry, putting occupier (or &lsquo;customer&rsquo;, as they&rsquo;re often referred to) satisfaction and amenity at the heart of a scheme. Residents can expect to find on-site gyms, communal lounge areas and
 concierges as standard, and the cost for these extras is included in their monthly rent.JLL was one of the first managing agents to bring build-to-rent to the north west, having been appointed on LaSalle Investment Management&rsquo;s landmark Greengate scheme, launched in the summer of 2016.Greengate was the first taste of BTR for Manchester, and it has remained one of the most sought-after schemes since its arrival in the city, with occupancy levels currently at 96% and a high tenant retention rate.Despite the increasing number of units in the region and the additional number being launched this year, our Manchester letting agency saw a 107% increase in the number of lets agreed this July compared with July 2018.Happily, Greengate remains one of the leading BTR schemes in the region, and we believe that&rsquo;s because we&rsquo;ve committed to continually improving services for tenants since they moved in.In such a crowded market, the only way to ensure you remain at the forefront is through genuinely listening to what your residents want and tailoring your offering around them.As BTR living has become more and more commonplace, many operators have looked to &lsquo;outdo&rsquo; one another by providing blocks with increasingly luxurious amenities. Whilst those facilities will undoubtedly make renters sit up and take notice,
 they become somewhat meaningless if the resident experience is lacking.Doing the basics brilliantlyThis applies to every area of the customer journey and is the reason why our client has had to consider city logistics as part of its occupier offer at Greengate. It&rsquo;s a symptom of a couple of things; firstly, the urban living renaissance Manchester is currently in the throes of, and secondly, the meteoric rise of online retail. The latter is one of the most under-considered factors when developments are
 being drawn up.To put it into context, Greengate this year took over 29,000 parcels for residents, which puts a huge amount of pressure on the management team. Back in 2017, before it got to this level, we sourced and installed an automated parcel locker solution which
 allows us to efficiently deliver parcels to residents and alleviate some of this pressure.Yes, it&rsquo;s not the most glamorous thing in the world, but it&rsquo;s imperative that you have infrastructure that works before you start placing the cherries on top.Recruitment, recruitment, recruitmentThe staff on the ground in BTR blocks are a core part of the customer experience, and many operators have been having a tough time recruiting the &lsquo;right&rsquo; people.Former estate agents or facilities managers don&rsquo;t always have the correct skillset, as their roles haven&rsquo;t historically been customer-facing enough. Instead, we&rsquo;re finding that people with a hospitality or client-facing background are
 more suited to the roles we need to fulfil, as personality and customer management skills are the most important things.The relative lack of talent can be linked to the fact that, outside of the property industry, many people still aren&rsquo;t 100% clear on what BTR is; thus far, it&rsquo;s only been brought to major cities in the UK, so there are still a lot of people
 yet to encounter the model. Building for the futureWhilst BTR might still be classed as emerging to many, it&rsquo;s certainly taken the residential rental market by storm, particularly here in the north west.It&rsquo;s an interesting future ahead. There&rsquo;s lots of new BTR product in the pipeline and a few different models coming out of the ground, including fragmented models which are run like a build-to-rent development but have more than one landlord.
 Everything that&rsquo;s come out the ground in Manchester so far has been single ownership, so that will be a change of pace.Looking beyond that; many BTR schemes in Manchester up to this point have predominantly been speculatively built by a developer, and then institutional investors have bought them upon completion &ndash; so it will be interesting to see how purpose-built
 BTR developments differ from those speculatively built for the sales market and then adapted for the rental market.Ultimately, despite the residential property market getting ever-more crowded, it will always come back to quality. Quality, and understanding what your customer needs, will always ensure you stand out from the rest. <button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1579100200/resi/gb/cms/Research/PDFs/JLL_PrimeCentralLondon_Jan2020.pdf">Download the report </a></button>

Why resident experience is more important than ever in Manchester’s build-to-rent market

Capital Markets director Lee Hill offers his thoughts on doing the basics brilliantly, the future of build-to-rent in Manchester and thinking outside the box to stand out in this crowded market.

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The Prime Central London sales market picked up at the end of 2019 as the General Election result injected positivity and a more certain outlook. Looking forward, the rise in turnover witnessed in Q4 should follow into Q1, with a stronger rally in transactions
 as more buyers and sellers return to a more liberated market. The Prime Central London lettings market is facing an acute shortage of properties to let, which has led to the highest rate of annual rental growth for over seven years. 2020 could be a year of mixed fortunes for the lettings market. Greater political
 certainty is likely to bolster rental demand. Nevertheless, the improved performance of the sales market may draw away some lettings demand.Want the full picture on Prime Central London&rsquo;s sales and lettings markets? Download the report here for a look at what happened in Q4 and what&rsquo;s to come:
 <div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1579100200/resi/gb/cms/Research/PDFs/JLL_PrimeCentralLondon_Jan2020.pdf" target="_blank"><button class="Button primary">Download Report</button></a>
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Prime Central London – January 2020

Our latest research explores the performance of the Prime Central London sales and lettings markets in Q4 in 2019, in addition to what the future holds in 2020.

Our latest research suggests that 2020 will be a year of recovery for the Prime Central London sales market.&nbsp;

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The uncertainty hanging over the UK economy since the 2016 EU Referendum should now gradually subside following the Conservatives&rsquo; majority win in the General Election.With a parliamentary majority, the Prime Minister&rsquo;s deal with the EU is expected to pass and the Article 50 process will end on the 31st January 2020. The nature of the future relationship between the UK and EU will be a key feature of
 2020 but there will at least be a greater degree of certainty for business. The pound has shown signs of strengthening following the election result, while the economic fundamentals such as employment and real wage growth will help to underpin confidence. The greater certainty in the outlook &ndash; for households, businesses
 and housebuilders &ndash; should in turn lead to notable increases in house prices, housing transactions and housing starts across all regions of the UK. There is also expected to be an uptick in investment activity in the student and multifamily
 sectors.
Against this political backdrop JLL has identified the fundamental certainties which will shape housing delivery in the coming years. These certainties sit alongside our <a href="https://residential.jll.co.uk/insights/research/uk-residential-forecasts-2020">positive housing market forecasts</a> for the next five years. <ol><li>Housing will remain a key item on the political agenda:
 <ul><li>The focus will remain on supporting first time buyers. Help to Buy will remain in place until at least 2023.</li><li>Pressure will continue to deliver more Affordable Housing with 1.1m people on the current social housing waiting list.</li><li>Parents are having children later in life which is delaying the desire to purchase family-sized homes and supporting the growth of renting,</li><li>People are living longer creating the need to deliver more elderly-appropriate housing &ndash; some 25% of the UK population will be over 65 by 2030.</li><li>There will be an additional 2.5m people living in UK&rsquo;s urban areas by 2024,</li><li>The need to densify housing and provide flexible and shared living spaces is fuelling the rise of alternative sectors such as coliving.</li><li>London is ranked by JLL&rsquo;s Cities Research team among the seven established world cities,</li><li>The UK Capital is particularly strong for its growth in digital sectors and its ability to nurture talent &ndash; there are more high-ranking universities in London than any other city in the world.</li><li>25% of Britons no have multiple smart devices in their home. </li><li>The thirst for technology will continue to grow meaning homes will continue to accommodate ever more automated devices.</li></ul></li><li>Fundamental population changes will occur:</li><li>Towns and cities will see the highest housing demand:</li><li>London will remain at the world&rsquo;s top table:</li><li>There will be ever more connection between living and technology</li><li>Climate and social awareness will continue to accelerate:</li><ul><li style="margin-left:60px;">All new homes will need to be Net Zero Carbon by 2030</li></ul></ol>&nbsp;Developers will adapt housing delivery to meeting growing demands around economic, environmental and social impact.&nbsp;

General Election 2019 – JLL Living reaction

_86A4685

Commenting on the large majority win for the Conservative Party, Nick Whitten, UK Director of Research at JLL

Commenting on the large majority win for the Conservative Party, Nick Whitten, Head of UK Living Research &amp; Strategy at JLL, says:&nbsp;

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With rising demand for higher education set to see full time student numbers grow a further half a million by 2030, PBSA has become a lucrative ticket for real estate investment. Our latest Student Housing Report highlights how investor appetite remains robust due to the sectors defensive, income-producing characteristics, despite a number of challenges including a fall in development pipelines and growing rent affordability concerns.
<button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1576764871/resi/gb/cms/Research/PDFs/JLL_UK_Student_Housing_report_2019.pdf">Download the report </a></button>

UK Student Housing Report 2019

This report explores how supply pressures for UK purpose built student accommodation (PBSA) will drive future demand

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