UK- APAC Desk

JLL's UK-APAC Desk is your dedicated gateway to London's prestigious property market. As part of JLL's global real estate network, we specialise in connecting investors from across the Asia-Pacific region with premium residential opportunities across London, providing expert guidance tailored to the unique needs and objectives of APAC clients seeking to invest in one of the world's most enduring markets.

JLL UK-APAC Desk: Your Gateway to London Property Investment

Investors from across the Asia-Pacific region are increasingly recognising London as a strategic destination for wealth preservation and portfolio diversification. The JLL UK-APAC Desk connects you with premium residential opportunities across London's most sought-after locations, combining JLL's global expertise with deep understanding of APAC investor needs and the unique dynamics of regional currency markets.

Why APAC Investors Choose London Property

For APAC investors, London property offers stability, reliability and long-term value in one of the world's most transparent and established markets. Chinese buyers remain our most active overseas investors, with almost half (45%) of international purchasers coming from China, drawn by London's prime city status, globally renowned landmarks, esteemed educational institutions, and vibrant cultural scene. Hong Kong investors, now the third most active nationality benefit from the HKD's relative strength against GBP, providing enhanced purchasing power, while Singapore nationals are attracted by the capital's position as a global city with rich history and opportunities for long-term capital appreciation. Beyond capital growth, London provides steady rental income through a resilient rental market with consistent tenant demand. The social and symbolic value cannot be overstated, a London address in prestigious postcodes like Mayfair, Knightsbridge, and South Kensington remains a marker of success and achievement.

Our Markets & Expertise

We specialise in carefully curated new-build developments across London, from Prime Central London to the city's most exciting emerging neighbourhoods. Our particular strength lies in providing access to exclusive properties with attractive payment plans and the assurance of 10-year building warranties, ensuring your investment is protected from day one.

Comprehensive Support for APAC Investors

From initial market research and investment analysis to navigating currency considerations and the UK purchasing process, we provide end-to-end advisory tailored specifically to APAC investors. Our dedicated APAC Desk works seamlessly with our teams based across Hong Kong, Singapore, and China, ensuring you receive localised expertise combined with deep knowledge of the London market. Whether you choose to work with our London-based team or our regional offices—55% of Hong Kong investors and 60% of Singapore buyers work with our local Asian teams—we ensure seamless service throughout your investment journey. We leverage our understanding of regional preferences and popular platforms such as WeChat to showcase developments effectively, and regularly host local exhibitions across the Asia-Pacific region to connect you directly with UK opportunities.

Stay Connected, Stay Informed

Through exclusive market insights, personalised consultations, and dedicated client service, we ensure you're always equipped with the latest intelligence on London's property market. While supply and demand fundamentals continue to underpin the market, our approach delivers the depth of guidance you need to invest with confidence and timing.

Your Trusted Partner in London Real Estate

With transparency, professionalism and a commitment to long-term client relationships, the JLL UK-APAC Desk has become the preferred partner for discerning investors from across the Asia-Pacific region seeking to secure their stake in one of the world's most enduring and prestigious real estate markets.

Joe Zhou

Sales Director, APAC Desk

Email - joe.zhou@jll.com

Joe works in JLL UK New Homes Sales as part of the APAC Desk. Joe has been working in London's residential property industry for more than eight years, specialising in new homes and international buyers, with a particular focus on the UK-APAC market. He advises high-net-worth individuals, international investors, and overseas buyers, helping them navigate residential transactions across London and achieve their investment and lifestyle objectives.

Throughout his career, Joe has built strong relationships with developers, investors, agents, and international partners, enabling him to provide a highly personalised and commercially focused service. His experience covers the full buying journey, from identifying suitable opportunities and negotiating terms through to exchange and completion. Before moving into residential property, he gained experience in the financial and hospitality industries, which has given him a strong understanding of investment, financial markets, and customer care.

Recognised for his broader perspective on economic and social trends and how they influence property markets, Joe is committed to providing developers and buyers with practical, informed, and trusted advice at every stage of their London property journey.

Vinson Chen

Sales Director, APAC Desk

Email - vinson.chen@jll.com

Vinson works in JLL UK New Homes Sales as part of the APAC Desk. Vinson has been assisting international investors, private clients, and globally mobile families with residential acquisitions across London and the wider UK market for many years, utilising his experience and insight gained from living and working in the United Kingdom for over 15 years. He helps clients make informed property decisions aligned with their investment strategy, wealth preservation goals, and personal circumstances.

Throughout his career, Vinson has advised on a broad range of residential opportunities, from investment acquisitions and portfolio expansion to properties acquired for relocation, education, and long-term family living. His ability to bridge cultural and commercial perspectives enables international clients to navigate the UK residential property landscape with confidence. His advice is shaped by a thorough understanding of market fundamentals, considering investment performance, capital preservation, location, connectivity, development quality, and long-term value.

Recognized for his measured and consultative approach, Vinson is committed to understanding each client's objectives and delivering thoughtful market insight, objective advice, and a consistently high level of service throughout every stage of the acquisition process.