<p>The Prime Central London sales market picked up at the end of 2019 as the General Election result injected positivity and a more certain outlook. Looking forward, the rise in turnover witnessed in Q4 should follow into Q1, with a stronger rally in transactions
    as more buyers and sellers return to a more liberated market. </p><p>The Prime Central London lettings market is facing an acute shortage of properties to let, which has led to the highest rate of annual rental growth for over seven years. 2020 could be a year of mixed fortunes for the lettings market. Greater political
    certainty is likely to bolster rental demand. Nevertheless, the improved performance of the sales market may draw away some lettings demand.</p><p>Want the full picture on Prime Central London&rsquo;s sales and lettings markets? Download the report here for a look at what happened in Q4 and what&rsquo;s to come: </p><button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1579100200/resi/gb/cms/Research/PDFs/JLL_PrimeCentralLondon_Jan2020.pdf">Download the report </a></button>

Prime Central London – January 2020

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Our latest research explores the performance of the Prime Central London sales and lettings markets in Q4 in 2019, in addition to what the future holds in 2020.

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Our latest research suggests that 2020 will be a year of recovery for the Prime Central London sales market.&nbsp;

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<p>The uncertainty hanging over the UK economy since the 2016 EU Referendum should now gradually subside following the Conservatives&rsquo; majority win in the General Election.</p><p>With a parliamentary majority, the Prime Minister&rsquo;s deal with the EU is expected to pass and the Article 50 process will end on the 31<sup>st</sup> January 2020. The nature of the future relationship between the UK and EU will be a key feature of
    2020 but there will at least be a greater degree of certainty for business. </p><p>The pound has shown signs of strengthening following the election result, while the economic fundamentals such as employment and real wage growth will help to underpin confidence. The greater certainty in the outlook &ndash; for households, businesses
    and housebuilders &ndash; should in turn lead to notable increases in house prices, housing transactions and housing starts across all regions of the UK. There is also expected to be an uptick in investment activity in the student and multifamily
    sectors.
</p><p>Against this political backdrop JLL has identified the fundamental certainties which will shape housing delivery in the coming years. These certainties sit alongside our <a href="https://residential.jll.co.uk/insights/research/uk-residential-forecasts-2020">positive housing market forecasts</a> for the next five years.<u> </u></p><ol><li>Housing will remain a key item on the political agenda:
        <ul><li>The focus will remain on supporting first time buyers. Help to Buy will remain in place until at least 2023.</li><li>Pressure will continue to deliver more Affordable Housing with 1.1m people on the current social housing waiting list.</li><li>Parents are having children later in life which is delaying the desire to purchase family-sized homes and supporting the growth of renting,</li><li>People are living longer creating the need to deliver more elderly-appropriate housing &ndash; some 25% of the UK population will be over 65 by 2030.</li><li>There will be an additional 2.5m people living in UK&rsquo;s urban areas by 2024,</li><li>The need to densify housing and provide flexible and shared living spaces is fuelling the rise of alternative sectors such as coliving.</li><li>London is ranked by JLL&rsquo;s Cities Research team among the seven established world cities,</li><li>The UK Capital is particularly strong for its growth in digital sectors and its ability to nurture talent &ndash; there are more high-ranking universities in London than any other city in the world.</li><li>25% of Britons no have multiple smart devices in their home. </li><li>The thirst for technology will continue to grow meaning homes will continue to accommodate ever more automated devices.</li></ul></li><li>Fundamental population changes will occur:</li><li>Towns and cities will see the highest housing demand:</li><li>London will remain at the world&rsquo;s top table:</li><li>There will be ever more connection between living and technology</li><li>Climate and social awareness will continue to accelerate:</li><ul><li style="margin-left:60px;">All new homes will need to be Net Zero Carbon by 2030</li></ul></ol><p>&nbsp;</p><p>Developers will adapt housing delivery to meeting growing demands around economic, environmental and social impact.&nbsp;</p>

General Election 2019 – JLL Living reaction

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Commenting on the large majority win for the Conservative Party, Nick Whitten, UK Director of Research at JLL

Commenting on the large majority win for the Conservative Party, Nick Whitten, Head of UK Living Research &amp; Strategy at JLL, says:&nbsp;

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<p>Coliving is fast becoming a key component of the wider suite of housing solutions designed to meet the changing needs of urban populations, but what is it and what is the scale of demand across Europe?</p><p>While the estimated 23,150 coliving beds (built or in the development pipeline) represent a fraction of the size of other Living sectors, the speed in which this new sector has grown in the last two years indicates that it will become a prominent part
    of the Living market.</p><p>Our JLL European coliving index explores the size of the coliving market and identifies the top 40 markets across Europe that either already have a strong coliving presence or present longer-term opportunities.</p><button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1575019172/resi/gb/cms/Research/PDFs/jll-european-coliving-index-2019.pdf">Download Report</a></button>

JLL European Coliving Index 2019

This report explores the opportunities within the coliving market across Europe and provides insight into the key factors driving demand in this sector.

European Coliving Index 2019

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<p>JLL&rsquo;s Residential Forecasts will help you through this period of constant change offering valuable insight on:</p><ul><li>Brexit, domestic politics and the UK&rsquo;s future economic performance</li><li>House price growth, housebuilding and housing transactions</li><li>Where developers and investors should focus their capital</li><li>Policy shifts affecting First Time Buyers through to Seniors</li><li>Changing housing preferences and the role of BTR/Multifamily</li><li>How technology will change UK Living</li><li>Climate crisis and its impact on UK Living</li></ul><div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1574695786/resi/gb/cms/Research/PDFs/JLL_Forecasts_-_Living_with_2020_vision.pdf" target="_blank"><button class="Button primary">Download Report</button></a>
</div>

UK Residential Forecasts: Living with 2020 vision

Our Residential Forecasts: Living with 2020 Vision will help you navigate residential real estate in 2020 and beyond.

<p>Its now more than three and half years since the EU Referendum and we are still living in a period of uncertainty. In fact, uncertainty has now become the new certainty. Our Living with 2020 Vision research will help you through this period, navigating residential real estate with operational and insight-led insight.&nbsp;</p>

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<div><p paraid="268785707" paraeid="{c3d83e3f-2204-460a-b940-2bc175585bf6}{255}">While there are more units under construction than ever before (4,504), many of these will complete over the next 12 months, causing the pace of residential development to slow down. There is therefore a great opportunity for developers to take advantage
        of the supply shortfall in the years ahead.&nbsp;</p></div><div><p paraid="1571515515" paraeid="{3b2f43b2-fa20-4512-92c9-d9db73526a12}{6}">&nbsp;</p></div><div><p paraid="1275287639" paraeid="{3b2f43b2-fa20-4512-92c9-d9db73526a12}{10}">The lettings market in the City &amp; City Fringe market has been very strong for the past three years. Meanwhile, the existing property sales market is set to become far more active and competitive over the next ten years.&nbsp;Overall, we expect
        price and rental growth to outpace the Central London average over the next five years.&nbsp;&nbsp;</p></div><div><p paraid="48969615" paraeid="{3b2f43b2-fa20-4512-92c9-d9db73526a12}{20}">&nbsp;</p></div><div><p paraid="1388697666" paraeid="{3b2f43b2-fa20-4512-92c9-d9db73526a12}{24}">Want the full picture? Download the report now:&nbsp;&nbsp;</p><div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1574461780/resi/gb/cms/Research/PDFs/JLl_City_CityFringe_2019.pdf" target="_blank"><button class="Button primary">Download Report</button></a>
</div></div>

City & City Fringe- October 2019

The City &amp; City Fringe residential market is about to enter a quieter phase in its&nbsp;transformation.&nbsp;&nbsp;

<div><p paraid="1644987067" paraeid="{c3d83e3f-2204-460a-b940-2bc175585bf6}{229}">The City &amp; City Fringe residential market is about to enter a quieter phase in its transformation.</p></div>

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<p>The preference for new and modern properties and the lack of current stock of this type will mean that price growth and investment returns, covering all property types in Prime Central London, are likely to be dampened in the medium-term. The Prime Central London lettings market experienced a very active Q3, boosted by the sheer number of HNW students renting higher value properties- however their desire for new-build property is clear.</p><p>Aside from the need for the modernisation of properties, the short-term outlook in both the Prime Central London sales and lettings markets will be impacted by the ongoing Brexit uncertainty. If a deal with the EU is secured, however, we expect both price growth and rental growth to rebound quite quickly. At the most fundamental level there continues to be a lack of transactions and a scarcity of properties to buy, especially of good quality. </p><p>Want the full picture? Download our latest report: </p><button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1578925610/resi/gb/cms/Research/PDFs/JLL_PCL_Q3_2019.pdf">Download the report </a></button>

Prime Central London

Modernisation must not be compromised in the Prime Central London market as buyers and renters demonstrate preference for renovated and new build stock  

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<div><p>In 2019, almost three quarters of Europeans live in cities and towns and this proportion is only projected to grow. We explore the impact of this changing demographic landscape on the housing solutions needed for people across Europe.&nbsp;&nbsp;</p><p>At JLL, we are committed to understanding the changing ways in which people are living, both through choice and necessity, to create the right homes for individuals as they move from study, through working life, and into retirement.&nbsp;</p></div><div>&nbsp;</div><div>This report presents three main strands of understanding Europe&rsquo;s changing demographic landscape: where people are living, who they are, and the changing patterns of how they are living. These three interlinked elements affect the current and future
    demand for homes across the continent.&nbsp;&nbsp;</div><div>&nbsp;</div><div>With insights into population changes across Europe, we take a closer look at population age profiles, examine societal shifts in the way adults are living and take a forward look at the trends we can expect to see developing over the next decade. This
    analysis sheds light on the current and future demand for homes, and the range of housing solutions required by Europe&rsquo;s growing urban population.&nbsp;</div><div>&nbsp;</div><div>Some of the European trends we explore, include:&nbsp;</div><div>&nbsp;</div><ul><li>Strong urbanisation&nbsp;&nbsp;</li></ul><div>&nbsp;</div><ul><li>Ageing populations&nbsp;&nbsp;</li></ul><div>&nbsp;</div><ul><li>Youthful cities&nbsp;&nbsp;</li></ul><div>&nbsp;</div><ul><li>Declining household sizes&nbsp;</li></ul><div>&nbsp;</div><ul><li>Growing enrolment in tertiary education&nbsp;</li></ul><div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1575471854/resi/gb/cms/Research/PDFs/jll-city-dynamics-2019.pdf" target="_blank"><button class="Button primary">Download Report</button></a></div>

European City Dynamics

Our&nbsp;latest report&nbsp;explores shifting population dynamics and changing societal&nbsp;and economic&nbsp;structures, and the impact this is having on housing demand across Europe.&nbsp;&nbsp;&nbsp;&nbsp;

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<p>This report reviews levels of multifamily investment across Europe, both within countries and across borders. Total investment in multifamily rose by over 40% to &euro;56 billion in 2018, showing just how powerful the pivot in capital allocations has
    become, legitimising the strategies of early pioneers that led this new wave of residential investment.</p><p>The great beneficiaries, of course, are communities right across Europe that are seeing new investment in high-quality homes and evermore intelligent technology that is shaping quality of life. Europe&rsquo;s great cities are grappling with an overwhelming
    challenge of surging demand and inadequate supply. Urbanisation, population growth and longer lifespans are some of the drivers that will continue to support investment returns.</p><p>It is not enough to see more homes built; they need to be the right homes and affordable to more people. JLL is deeply committed to supporting the market and housing industry to create the right homes that Europe&rsquo;s urban populations so badly needs.</p><p>With insights into key markets across Europe,&nbsp;this report reviews 2018&rsquo;s yield stabilisation, following 2017&rsquo;s compression, examines shifts in volume, and sheds light on sources of investment. With insight on the immediate outlook for
    individual markets, we explore emerging markets and take a forward look the trends we can expect to see.</p><p></p>
<button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1569514773/resi/gb/cms/Research/PDFs/jll-residential-european-multifamily-investment-report-2019.pdf" target="_blank">Download Report</a></button>

European Multifamily Investment

This third annual JLL European multifamily investment report reinforces the position of residential as the biggest growth opportunity for institutional capital in Europe.

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<p>With commercial and residential developments yet to be built and the incoming arrival of Crossrail, there is still a new phase of this vibrant West London area&rsquo;s evolution to come. We expect residential sales price and rental growth to accelerate
    once a positive Brexit resolution is agreed.
</p><p>Want the full picture on Paddington&rsquo;s sales and lettings markets? Download the report here for our expectations on what&rsquo;s to come.</p><p>&nbsp;</p><button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1569514767/resi/gb/cms/Research/PDFs/jll-residential-paddington-report-2019.pdf" target="_blank">Download Report</a></button>

Paddington

Paddington has evolved into a busy residential, commercial and leisure environment.

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Our most recent delve into Prime Central London suggests that the residential market is benefitting from a new lease of life. The market has been slowing in terms of transactions and price growth over the past five years, but we&rsquo;re now sensing that
both buyers and sellers are keen to get on with their property decisions.<br /><br />Want the full picture on Prime Central London&rsquo;s sales and lettings markets? Download the report here for a look at what happened in Q2:
<p>&nbsp;</p><button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1569514777/resi/gb/cms/Research/PDFs/Prime-Central-London-July-2019.pdf" target="_blank">Download Report</a></button>

Prime Central London- July 2019

The number of properties on the market has risen, along with transaction levels, but lettings turnover has slowed again with rents still on the rise.

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<p>Supported by Aberdeen Standard Investments our survey, the first of its kind, has sought to understand the global investments appetite into European Living assets, bringing transparency to the market and giving investors greater insight.</p>
<p>&nbsp;</p>
<p>Key results from our survey include:</p>
<p>&nbsp;</p>
<p>&bull;&nbsp;Global investor appetite in Living assets is set for 30% growth in 2019<br />
&bull;&nbsp;79% of investors are looking to expand exposure to the Living sector<br />
&bull;&nbsp;80% of respondents believe that ESG will be a key driver of future
Living investment decisions.</p>
<p>&nbsp;</p>
<p>Want the full picture? Our report is available to download now. Please click on the link below.&nbsp;</p>
<p>&nbsp;</p>
<button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1569514797/resi/gb/cms/Research/PDFs/European_Living_Report_May_2019_JLL.pdf" target="_blank">Download Report</a></button>

European Living - what's the investor appetite?

Changing demographics, social and economic drivers are fuelling investment decisions as investors put a greater focus on Living asset classes. However, the scale of investor appetite has been unknown, until now.

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<p>&nbsp;</p><p>We expect price and rental growth in Canary Wharf to be strong and higher than the Central London average over the next five years. The opening of Crossrail together with a wealth of residential developments and an influx of new residents will be the
    key drivers of this out performance.</p><p>Want the full picture? Download the report here:</p><p>&nbsp;</p><button class="Button primary"><a style="color:#ffffff;" href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1569514768/resi/gb/cms/Research/PDFs/JLL-Canary-Wharf-Report-May-2019.pdf">Download Report</a></button>

Canary Wharf

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General Enquiry

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<p>Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.</p>
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Our analysts turn data into actionable insights giving you an effective view of the residential property market. View and use our reports, tools and infographics.