The JLL Q3 2025 Prime Central London Report tracks activity across the central London housing market. The report incorporates the results of our quarterly JLL Prime Central London Index.
Average prices fell 7.8% annually in Q3 across Prime Central London, perhaps the first time this year that the sentiment across the market has been reflected in the data.
As we head into the final quarter of the year and think back to the past three, there is the sense that some buyers are beginning to shift their mindset: one from challenging environments to opportunity, reflecting on the value proposition, exchange rates and areas of relative affordability across Prime Central London.
In the lettings market, annual rental growth continues to moderate. Smaller and more affordable rental homes are still in highest demand as they have been throughout the year.
Looking forward, regulatory changes across the rental market could see fewer properties available to let, putting upwards pressure on rents again over the next few years.
