The 2026 JLL Buyers and Tenants Survey is in its fifth year, assessing views on market sentiment, living priorities and attitudes towards more energy efficient homes.
Over the past five years, we have monitored changes in the ways residents live, most of whom are based in urban areas. Proximity to public transport, broadband speed and energy efficiency and running costs of a home, remain the most important aspects.
Growing affordability pressures, including rising mortgage costs and costs associated with buying a home, are having a profound impact on activity in the market. Most buyers have delayed purchases this year, or reduced budgets to accommodate for rising costs, while a third of tenants said high mortgage rates were their biggest barrier to home purchase.
The findings of our 2026 report show what today’s buyers and tenants value most in a home, and the pressures shaping the decisions they make.
