The JLL Q1 2025 Prime Central London Report tracks activity across the central London housing market. The report incorporates the results of our quarterly JLL Prime Central London Index.
Prime Central London has always attracted international residents, meaning its fortunes are tied to both the global and domestic economy. What exactly global uncertainty means for Prime Central London remains unclear as we head into Q2, but there are clear challenges and opportunities for the market.
Both activity and stock levels are up in Q1 compared to last year. Buyers returning to the market have plenty of choice, although may also feel emboldened to negotiate on price. Rents continue to edge up and there is evident demand for both smaller affordable homes, and larger houses.
