Our most recent delve into Prime Central London suggests that the residential market is benefitting from a new lease of life. The market has been slowing in terms of transactions and price growth over the past five years, but we&rsquo;re now sensing that
both buyers and sellers are keen to get on with their property decisions.<br /><br />Want the full picture on Prime Central London&rsquo;s sales and lettings markets? Download the report here for a look at what happened in Q2:
<p>&nbsp;</p><div style="margin:15px;"><a href="https://res.cloudinary.com/jll-global-olm-np/image/upload/v1569514777/resi/gb/cms/Research/PDFs/Prime-Central-London-July-2019.pdf" target="_blank"><button class="Button primary">Download Report</button></a>
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Prime Central London Q2

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The number of properties on the market has risen, along with transaction levels, but lettings turnover has slowed again.

The number of properties on the market has risen, along with transaction levels, but lettings turnover has slowed again with rents still on the rise.

Prime Central London- July 2019

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<p>The combination of an affluent community, vibrant atmosphere, proximity to nature, high-income households and good transport links suggests that house prices and rents are likely to remain strong in the Ascot area. The area is also growing as a commuter
    location, with a huge inflow of residents over the past few years, the majority moving from the surrounding boroughs, however we have also seen with an increase in buyers moving from four London Boroughs accounting for 10% of total inflow of residents.
</p>
<p>Over the last year house prices in Ascot have outperformed the wider region, with the average house price sitting at &pound;734,986, more than double the Southeast average of &pound;383,392. Ascot is also home to a number of high-income households, with
    10.8% of households in Windsor and Maidenhead earning over &pound;100,000 per annum.</p>
<p>Whilst the rental market is set to remain competitive, with limited stock keeping prices level. Ascot recorded a year-on-rear rental growth of 11.2% and 43% rental growth over the last five years, again sitting higher than the south east.</p>
<h3>So why invest?</h3>
<ol>
    <li><strong>Education</strong> &ndash; Home to renowned private and state schools such as Eton College, attracting a large number of families into the area.</li>
    <li><strong>Connectivity </strong>&ndash; Excellent travel links provide convenient access to London and for international travel, making it the perfect place for commuters wanting to get to key employment hubs and beyond.
    </li>
    <li><strong>Amenities</strong> &ndash; Vibrant atmosphere, with an abundance of sporting facilities, entertainment venues, shops, and high-end restaurants locally.</li>
    <li><strong>Royal Heritage and Nature</strong> &ndash; Steeped in Royal history from the world&rsquo;s prestigious Royal Ascot to the wider Windsor Castle all set within the abundant and beautiful surrounding landscapes providing opportunities for outdoor
        activities, relaxation, and cultural exploration.
    </li>
    <li><strong>Strong Statistics</strong> &ndash; Strong rental and sales growth that is set to continue, with more residents moving into the area yearly.</li>
</ol><iframe src="https://flo.uri.sh/visualisation/17305774/embed" title="Interactive or visual content" class="flourish-embed-iframe" frameborder="0" scrolling="no" style="width:100%;height:500px;padding-top:2%;" sandbox="allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation"></iframe>

Investing in Ascot

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Who will be hardest hit by the end of multiple dwellings relief?

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Residential Roundup 22 March

jll-roundup-march-22[1]

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New Development’s Outside of London: Ascot

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<p>Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.</p>
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<p>We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our <a href="https://www.jll.co.uk/en/privacy-statement" target="_blank">privacy statement</a>.</p>

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<p>PRIVACY NOTICE</p>
<p>Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.</p>
<p>Generally the personal information we collect from you are for the purposes of dealing with your enquiry.</p>
<p>We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our&nbsp;<a href="https://www.jll.co.uk/en/privacy-statement" target="_blank">privacy statement</a>.</p>

Prime Central London Q2

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Investing in Ascot

Who will be hardest hit by the end of multiple dwellings relief?

Residential Roundup 22 March

New Development’s Outside of London: Ascot