Our Greenwich Estate Agency team were able to tackle the challenges of Covid-19, put strategies in place and successfully sell units in a South East London development.
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Court Road, Eltham, London SE9 |
14 apartments |
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Ambition
Our Greenwich Estate Agency team won the instruction of fourteen apartments in South-east London from a developer client and were soon after met with challenges incurred by Covid-19.
How we worked together
The team suggested a clear pricing strategy, including the Help to Buy offering which made the apartments attractive to a wider net of customers, and was a key factor in the success of selling the units. The implementation of virtual tours and marketing images showed perspective buyers what apartments could look like furnished and helped to show the true potential each unit had. The virtual tour offering proved vital once lockdown was enforced by the UK Government. Photographers were able to set up devices in the empty apartments, allowing clients to virtually view the properties online.
The Greenwich Sales team suggested gradual move-ins which not only was safer for the customers but ensured the process could go as smoothly as possible.
“We have had a long successful, working relationship with the local JLL team, they have proved to have excellent knowledge of the local residential market, and consequently they had been involved in our Court Road project
from purchase of the site through to completion of the project. Graham’s advice and knowledge has always proved to be realistic and fair, instilling a great deal of confidence in the advice that is communicated. The ongoing sales
process was well managed, and the communication exceptional through to the completion of the sale of each unit”
Navneet Vij, Land Development Property Group
Achieved:
Ten out of the total fourteen apartments are sold to date (as of April 2020) including two in early February, when buyers were beginning to become more cautious. Three exchanges were made during the month of April, even with lockdown enforced, largely due to the development being empty and valuations could take place.