The JLL Q1 2025 Prime Central London Report tracks activity across the central London housing market. The report incorporates the results of our quarterly JLL Prime Central London Index.
The Prime Central London market continues to navigate challenging conditions. There were fewer sales in Q2 this year than last and prices dropped 4.4%.
Uncertainty over taxation, both for those with non-domiciled status and wealthier UK nationals, has created a cautious buying environment, with fewer sales at the top end of the market and cooling rental growth.
However, the market in Prime Central London is busier than some of the headlines would suggest and realistically priced properties continue to find buyers and for some these headwinds create opportunity.
