<p>In 2019 we brought together student housing, coliving, multifamily and healthcare under one team to represent the full lifecycle of accommodation. This enables us to offer you the necessary depth and breadth of expertise across all Living markets and
    asset classes.
    <o:p></o:p></p><p>The first of its kind, our Living Capital Markets bulletin provides an update on key issues across the whole Living market to help better inform our clients&rsquo; investment decisions and facilitate greater opportunities across the Living spectrum.
    <o:p></o:p></p><p>Our quarterly bulletin identifies market trends, delves into marketing activity, takes a view on yields and explores the impact of significant policy changes. We also highlight observations from a recent piece of sector-specific research, providing further
    insight into each Living sector.
    <o:p></o:p></p><p>Download the bulletin below or get in touch with one of Living team <a href="https://www.jll.co.uk/en/campaign/living">here</a>.</p><p>&nbsp;</p><p>&nbsp;</p><button id="btn-1" class="Button primary">Download Report</button>

Q4 UK Living Capital Markets Update

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Our UK Living Capital Markets update identifies market trends, analyses market activity in Q4 2019 and explores the impact of significant policy changes across the Living spectrum.

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<p>The combination of an affluent community, vibrant atmosphere, proximity to nature, high-income households and good transport links suggests that house prices and rents are likely to remain strong in the Ascot area. The area is also growing as a commuter
    location, with a huge inflow of residents over the past few years, the majority moving from the surrounding boroughs, however we have also seen with an increase in buyers moving from four London Boroughs accounting for 10% of total inflow of residents.
</p>
<p>Over the last year house prices in Ascot have outperformed the wider region, with the average house price sitting at &pound;734,986, more than double the Southeast average of &pound;383,392. Ascot is also home to a number of high-income households, with
    10.8% of households in Windsor and Maidenhead earning over &pound;100,000 per annum.</p>
<p>Whilst the rental market is set to remain competitive, with limited stock keeping prices level. Ascot recorded a year-on-rear rental growth of 11.2% and 43% rental growth over the last five years, again sitting higher than the south east.</p>
<h3>So why invest?</h3>
<ol>
    <li><strong>Education</strong> &ndash; Home to renowned private and state schools such as Eton College, attracting a large number of families into the area.</li>
    <li><strong>Connectivity </strong>&ndash; Excellent travel links provide convenient access to London and for international travel, making it the perfect place for commuters wanting to get to key employment hubs and beyond.
    </li>
    <li><strong>Amenities</strong> &ndash; Vibrant atmosphere, with an abundance of sporting facilities, entertainment venues, shops, and high-end restaurants locally.</li>
    <li><strong>Royal Heritage and Nature</strong> &ndash; Steeped in Royal history from the world&rsquo;s prestigious Royal Ascot to the wider Windsor Castle all set within the abundant and beautiful surrounding landscapes providing opportunities for outdoor
        activities, relaxation, and cultural exploration.
    </li>
    <li><strong>Strong Statistics</strong> &ndash; Strong rental and sales growth that is set to continue, with more residents moving into the area yearly.</li>
</ol><iframe src="https://flo.uri.sh/visualisation/17305774/embed" title="Interactive or visual content" class="flourish-embed-iframe" frameborder="0" scrolling="no" style="width:100%;height:500px;padding-top:2%;" sandbox="allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation"></iframe>

Investing in Ascot

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Who will be hardest hit by the end of multiple dwellings relief?

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Residential Roundup 22 March

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New Development’s Outside of London: Ascot

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<p>PRIVACY NOTICE</p>
<p>Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.</p>
<p>Generally the personal information we collect from you are for the purposes of dealing with your enquiry.</p>
<p>We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our&nbsp;<a href="https://www.jll.co.uk/en/privacy-statement" target="_blank">privacy statement</a>.</p>

Q4 UK Living Capital Markets Update

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Investing in Ascot

Who will be hardest hit by the end of multiple dwellings relief?

Residential Roundup 22 March

New Development’s Outside of London: Ascot