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10 years after hosting the 2012 Summer Olympic Games, Stratford has outperformed London in both house price and rental growth, creating a new neighbourhood that has attracted a new wave of younger residents. In July 2005, London won the race to host the Summer Olympic Games. Stratford was earmarked as the core venue for the Games, with the area able to capitalise on the existing regeneration programme that had already been approved in 2004.Stratford was set to become the &ldquo;Capital of the East&rdquo;.A decade on, JLL have undertaken new research to assess how Stratford has performed since the games.<img alt="" src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/stratford1ed83a06f-113f-4237-bf93-bf5967e1f4ac.jpg?Status=Master&amp;sfvrsn=3591f79_1" sf-size="100" />Since 2012 house prices have outperformed the wider marketThe E15 postcode covers the areas of Stratford that already existed before the Olympics. E20, a new postcode set up to cover the Olympic Park represents the part of Stratford that went through the biggest transformation during the regeneration to become the Olympic Park and Stratford City developments. Comparing E15 in isolation and Stratford as a whole (E15 &amp; E20) demonstrates the outperformance of the area applies to both existing homes and is not just down to the addition of new build properties in E20.The majority of the 2012 Olympics events were hosted in Stratford and Greater London, but five other regional towns also hosted events. There was cycling and rowing events in Swanley and Benfleet, Canoeing and rowing in Windsor and Waltham Cross and sailing in Weymouth.The decade before the London Olympic Games, Stratford house price growth of 66% underperformed Greater London&rsquo;s at 84%. Ten years on from the London Olympic games, Stratford and E15 have outperformed Greater London, recording price growth of 104% and 92% respectively, compared with 65% for Greater London. Growth in achieved prices in Stratford also outperformed the five other regional host towns. With growth ranging from 43% in Windsor and 89% in Swanley in the ten years since the Olympics<img alt="" src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/stratford20a8093b5-0ea1-49bc-a756-b29fb849d252.png?Status=Master&amp;sfvrsn=714d1bc7_1" sf-size="100" /><h2>Young professionals attracted to Stratford</h2>Stratford has become one of the most vibrant areas in London. The population has increased by 42% to 73,000 over the last 10 years largely driven by an influx of young professionals, attracted to the area&rsquo;s new residential developments, improved transport links, expansive retail and leisure offering. The number of residents aged between 25 and 34 has increased by 10 percentage points in the area over the past ten years, now representing almost a third of residents. The proportion of private renters has risen too, from 21% of households in 2012 to 32% in 2021.Average asking rents in Stratford (E15 and E20) have experienced growth of 27% since 2014, whilst the E15 postcode alone has experienced similarly strong rental growth of 24%. Comparatively, Greater London has experienced rental growth of 12% over the same period. A year before the Olympic Games, Westfield Stratford City Shopping Centre, the largest urban shopping centre in Europe, opened its doors. The &pound;2.1 billion International Quarter London project has also helped Stratford become a key business centre in London. TFL, the FCA and UNICEF have all moved to the area. Senior Research Analyst at JLL, Eroll-James Kpenou says &ldquo;Olympic games bring with them the promise of a boost to the host city, but the ongoing success of Olympic venues after the crowds have departed has often been less certain. In the case of Stratford, the Olympic games have delivered on their promise to regenerate a little-known pocket of London into a thriving neighbourhood. A decade on, house prices have outperformed Greater London whilst staying accessible to young professionals. Stratford&rsquo;s future looks bright with thousands more homes under construction or in the pipeline, the newly opened Elizabeth line improving transport links further and more cultural experiences, with the arrival of the V&amp;A East museum in 2023.&rdquo;

JLL – Stratford delivers a gold medal performance

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10 years after hosting the 2012 Summer Olympic Games, Stratford has outperformed London in both house price and rental growth.

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Until everyone feels safe at work, in their own community and in wider society, the work to make it happen will not stop.
 <img alt="" src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/pride.png?Status=Master&amp;sfvrsn=3f728f91_1" sf-size="100" />PRIDE month (June 2022 in the UK) and PRIDE in London 2022 (2nd July) serve as a critical reminder that there are still sections of society that are excluded and at risk of and experiencing persecution. But work towards a fully diverse and
 inclusive workplace culture must be year-round in all organisations, particularly in large global corporations like JLL.<h2>PRIDE 24/7</h2>Members of the various JLL diversity and inclusion networks and communities are committed to 24/7, year-round work to create an inclusive and safe working environment that gives everyone the freedom to bring their whole self to work and achieve their
 best.Promoting opportunity for everyone means having the right networks in place to educate, inspire, and hold accountable. Events are a great way to fulfil all three of these objectives when it comes to diversity and inclusion.
<h2>JLL PRIDE highlights so far</h2>PRIDE isn&rsquo;t all about colourful campaigns and expensive stunts, the real action happens every time we recruit new talent in line with D&amp;I policies, every time our D&amp;I committees meet, every time someone comes to work and feels safe, valued,
 seen, and heard.Here are some of our recent D&amp;I highlights that we take PRIDE in because they&rsquo;re making a real difference. We are proud to:<ul><li>have been part of a working group that helped curate and shape content for the RICS Pride 2022 Seminar. At the event, <a target="_blank" href="https://www.linkedin.com/in/ACoAADBxqLEBBn9SqVPtwqTY-hKbhPow6WXcQfU">Natalie Patrick</a> (JLL, Senior Surveyor) lead a panel discussion featuring Rico Naylor (JLL Graduate Surveyor) as one of the panellists. You can watch the full event <a target="_blank" href="https://www.youtube.com/watch?v=YfGRnMIyAc4">here</a>.</li><li>be one of the 27 firms praised in the <a href="https://www.egi.co.uk/news/eg-lgbtq-survey-highlights-exemplars-across-real-estate/">Estates Gazette
 Real Estate &ndash; Attitudes and Actions Survey</a>, for promoting inclusivity across their businesses and the real estate and property sector. While the industry still has work to do, the 2022 survey offered up some reasons to be proud. JLL was
 mentioned repeatedly as leading the way, particularly with new internal policies and an emphasis on providing training and positively changing the workplace culture.</li><li>be hearing from <a target="_blank" href="https://www.akt.org.uk/">atk LGBTQ+ youth homelessness charity</a> about their mission and history, hosted at our Manchester office and broadcasted to JLL employees.</li><li>join <a target="_blank" href="https://www.us.jll.com/en/careers/diversity-inclusion/building-pride-business-network">Building
 Pride</a>, JLL&rsquo;s D&amp;I business community, in a Lip Sync Office Battle at their headline PRIDE event. We are challenging offices across the UK to create a lip sync video to an iconic LGBT+ anthem! <a data-sf-ec-immutable="">Watch
 this space</a><a target="_blank" id="_anchor_1" data-sf-ec-immutable="">[ch1]</a>&nbsp;.</li><li>have strong alliances within the <a target="_blank" href="https://freeholdlgbt.com/">Freehold LGBT network</a> - a networking forum for LGBTQ+ professionals working within the real estate sector. We attend and support Freehold
 events throughout the year.</li><li>have held a Trans awareness workshop in March 2022, which was delivered by <a href="https://www.shoutout.ie/">ShoutOut</a>, a registered charity committed to improving life for LGBTQ+ people through education around LGBTQ+
 issues.</li></ul> <h2>Partnerships with people who know more than we do</h2>Getting better at something every day means surrounding ourselves with people who know more than we do. That&rsquo;s why we&rsquo;re so proud to partner with important networks, charities
and allies.
<div><hr align="left" size="1" width="33%" /><div><div id="_com_1">Find out more about <a target="_blank" href="https://www.jll.co.uk/en/about-jll/diversity-and-inclusion">diversity and inclusion at JLL</a> and <a target="_blank" href="https://www.jll.co.uk/en/careers">explore a career</a> with us.&nbsp;</div></div></div>

Proud to celebrate PRIDE every day of the year

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Until everyone feels safe at work, in their own community and in wider society, the work to make it happen will not stop.

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The Help to Buy equity loan scheme was launched in April 2013, aiming to assist buyers for whom deposits were the main stumbling block in accessing their first home.Initially the government planned it would run for three years, but the scheme was extended, now due to end a decade later in April 2023. The first phase of the scheme, which ran between 2013 and 2021 allowed any buyer to use the scheme, but only first-time
 buyers now qualify. But for those looking to take advantage of the scheme the closing date for reservation under Help to Buy has been announced, with 31st October 2022 the cut off. This is to ensure deals are concluded prior to the April 2023 closure of the scheme.
<h2>So what is the Help to Buy equity loan scheme?</h2>Details of eligibility for Help to Buy equity loan have changed since its inception.&nbsp; But under the current scheme the government will lend up to 20% (40% in London) of the cost of a new home. Purchasers require a 5% deposit, with a mortgage for
 the remaining 75%.There are no fees payable on the 20% loan for the first five years of owning your home. After year five interest is charged on the loan at 1.75%, with the fee increasing by CPI plus 2% in April each year. The maximum price of home eligible for Help to Buy varies by region, with current maximum pricing set to run to the end of the scheme in 2023.<h2>Maximum property price by region</h2><style>td,
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<div style="overflow-x:auto;" align="center"><table cellspacing="0" cellpadding="0" border="1" align="center"><tbody><tr class="red"><th scope="col" style="color:#ffffff !important;text-align:center;">Region</th><th scope="col" style="text-align:center;color:#ffffff;" data-role="resizable">Maximum property price (April 2021 to March 2023)</th><th scope="col" data-role="resizable" style="color:#ffffff !important;text-align:center;">5% deposit equivalent (maximum)</th><th scope="col" style="color:#ffffff !important;text-align:center;">Maximum equity loan</th></tr><tr><td>North East</td><td>&pound;186,100</td><td>&pound;9,305</td><td>&pound;37,220</td></tr><tr><td>North West</td><td>&pound;224,400</td><td>&pound;11,220</td><td>&pound;44,880</td></tr><tr><td>Yorkshire and the Humber</td><td>&pound;228,100</td><td>&pound;11,405</td><td>&pound;45,620</td></tr><tr><td>East Midlands</td><td>&pound;261,900</td><td>&pound;13,095</td><td>&pound;52,380</td></tr><tr><td>West Midlands</td><td>&pound;255,600</td><td>&pound;12,780</td><td>&pound;51,120</td></tr><tr><td>East of England</td><td>&pound;407,400</td><td>&pound;20,370</td><td>&pound;81,480</td></tr><tr><td>London</td><td>&pound;600,000</td><td>&pound;30,000</td><td>&pound;240,000</td></tr><tr><td>South East</td><td>&pound;437,600</td><td>&pound;21,880</td><td>&pound;87,520</td></tr><tr><td>South West</td><td>&pound;349,000</td><td>&pound;17,450</td><td>&pound;69,800</td></tr></tbody></table></div>Source: Homes England<h2>Where has take-up been highest?</h2>Since the scheme began in 2013, Help to Buy has helped over 355,000 buyers with a loan, issuing a total value of &pound;22bn in loans across England. This equates to an average loan of &pound;61,953 per property in England.

<h2>What replaces Help to Buy equity loan?</h2>The end of Help to Buy equity loan will be a concern for both potential first -time buyers and housebuilders, for whom Help to Buy had provided a key source of demand for new properties. Help to Buy equity loan is not the only scheme in place to help purchasers buy homes.&nbsp; There hasn&rsquo;t been any official announcement on a new version of Help to Buy from government so potential purchasers buying from November 2022 onwards will
 need to explore their options outside of Help to Buy. As well as government schemes there are also private sector initiatives to enable buyers to purchasers with lower deposits. Here are a few alternatives:
<ol><li>Bank of mum and dad
 A recent report by Barclays suggests 56% of first-time buyers said they would have been unable to purchase their first homes without financial support from their families.But the bank of mum and dad is more complex than just gifted deposits. Family members, usually parents, can be added to mortgages as guarantors or joint borrowers to increase the amount a buyer can borrow. Alternatively, some lenders offer the
 option to create two mortgages, the first releasing equity from a family members home to gift as a deposit and the second to purchase the property for the new buyer.</li><li>First Homes A government initiative which provides homes
 to first-time buyers at a discounted market rate.&nbsp; A First Home must be discounted at a minimum of 30% against the open market value, sold only to a first-time buyer, with the discount being passed to all subsequent purchasers (who must
 also be first-time homeowners). After the discount has been applied to First Home sale price can be no higher than &pound;250,000 outside London and &pound;420,000 in Greater London. Potential First Home buyers are required to fund a minimum of 50% of the discounted purchase price through a mortgage or home purchase plan. Eligible purchasers must have household incomes not exceeding &pound;80,000 outside of London or &pound;90,000
 in Greater London in the previous tax year.</li><li>Mortgage Guarantee scheme
 Introduced in April 2021 and due to run until December 2022 the governments Mortgage Guarantee Scheme aims to increase the availability of higher (91% to 95%) loan-to-value mortgages. It provides lenders with the option to purchase a government
 guarantee which will compensate them (the lender) for a portion of their losses in the event of a foreclosure. A similar scheme was run by government from 2013. The scheme is available on mortgages for properties costing up to &pound;600,000
 although specific lenders may also have their own criteria.&nbsp; The scheme appears to have encourage more activity.&nbsp; Comparing the number of fixed-rate mortgages available to first time buyers in March 2021 (before the scheme was introduced) and June 2022 shows the number of products rose from just five
 in March last year to 207 in June this year according to Moneyfacts.
 </li><li>Shared ownership

 Shared ownership is a well-established option for homebuyers, pre-dating Help to Buy. Buyers purchase a share of a property (between 10% and 75%) and pay rent to the landlord on the share they own. Buyers can staircase up, purchasing share in
 the property and paying less rent. Purchasers can choose a new home, or an existing property being re-sold through a shared ownership resale scheme. The rent payable is set at around 3% of the unsold equity per annum.<a href="https://residential.jll.co.uk/search?tenureType=sale&amp;flags=shared-ownership&amp;sortBy=price&amp;sortDirection=desc">View our Shared
 Ownership developments here</a></li><li>Private sector alternatives

 There are an increasing number of schemes on the market which provide an alternative to Help to Buy. They follow a similar model, lending the purchaser money to increase their deposit. With the purchaser paying interest on the loan. These schemes
 have differing qualifying criteria but can often be used for both new and existing homes.JLL has an extensive collection of Help to Buy and Shared Ownership homes available across London, all with fantastic living spaces, amenities, and transport connections.Whether you&rsquo;re dreaming of the greenery in Hampstead or the energy of Tottenham Hale, if you&rsquo;d like to be within walking distance of Canary Wharf or out on the town in Brixton, we have the perfect home for you.<a href="https://view.digital-hub.global/jll-htb-portfolio-2022/p/1" target="_blank">Explore our
 extensive collection of Help to Buy properties</a>&nbsp;and book a viewing today.</li></ol><img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/help-to-buy-portfolio-min.png?Status=Master&amp;sfvrsn=e9a53f3b_1" sf-size="100" alt="" />

Help to buy – the clock is ticking

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The Help to Buy equity loan scheme was launched in April 2013, aiming to assist buyers for whom deposits were the main stumbling block in accessing their first home.

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For many people looking to buy in London, affordability and long-term return on investment are high on the list of priorities when it comes to picking a property. Equally important is the location, with many buyers willing to push things like number of
 bedrooms, overall living space, outdoor space, and other criteria down the list to live exactly where they want to live. East London has a huge amount to offer for a range of buyers looking for houses or flats for sale. From buy-to-let investors and first-time buyers, to the second stepper and overseas investor &ndash; whoever you are, perhaps buying in East London could
 mean fewer compromises. No matter what&rsquo;s top of your &lsquo;must-have&rsquo; list when you&rsquo;re buying a new place, one of East London&rsquo;s seven boroughs will soon feel like home. If you&rsquo;re new to the area, or you want to get to know this area of London better,
 read on, or discover the other guides in our East London buyers&rsquo; guide series:Other guides you may be interested in if you&rsquo;re looking for <a href="https://residential.jll.co.uk/search/east-london">houses and flats for sale in East London</a>:<ul><li><a href="https://residential.jll.co.uk/insights/opinions/7-boroughs-7-reasons-to-invest-in-east-london-property">7 boroughs, 7 reasons to invest in East London property</a></li><li><a href="https://residential.jll.co.uk/insights/opinions/a-guide-to-east-london-s-bars-cafes-restaurants-experiences">A guide to East London&rsquo;s bars, cafes, restaurants, and experiences</a></li></ul>Your East London area guide &ndash; Parks &amp; leisure facilities In this guide we walk you through East London&rsquo;s most beautiful parks and outdoor spaces, whether you enjoy taking a leisurely stroll, seeking that next adrenaline
 rush, trying out a new sport, or listening to live music. &nbsp;Park living for music, sport, and nature lovers East London is so close to Central London and the capital&rsquo;s main routes out to other parts of the UK, yet it&rsquo;s also home to some of London&rsquo;s largest open spaces and
 with them, chances to try new things. All of the following parks are flanked by a unique mix of beautiful and quiet residential streets, village-like communities, vibrant cityscapes, and riverside living, for those who love London in all its diverse
 glory. &nbsp;Victoria Park, Bow<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/victoria-park.jpg?Status=Master&amp;sfvrsn=1f8396b5_1" sf-size="100" alt="Victoria Park" />Victoria Park in Bow, also known as Vicky Park and the People&rsquo;s Park, is one of London&rsquo;s most visited parks, welcoming around 9 million visitors each year. Music lovers flock to Victoria Park for the many open-air music festivals held there
 each year, including <a href="https://fielddayfestivals.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;"></a><a href="https://fielddayfestivals.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Field Day</a>
 and <a href="https://www.allpointseastfestival.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;"></a><a href="https://www.allpointseastfestival.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">All Points East</a>. For the sporty among you, the Victoria Park Community Cricket League organises cricket every evening during the summer and the three-lane cricket net is free for anyone to use. The park is also home to Tower Hamlets Football Club and Victoria Park United
 Football club, Tower Hamlets Cricket Club, Victoria Park Harriers &amp; Tower Hamlets Athletics Club. For families and water lovers, there&rsquo;s a children&rsquo;s play park complete with splash pool.If you choose to live here, you&rsquo;re about a 12-minute bus ride to Canary Wharf and a 40-minute journey into Central London. <a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Bow and the East End of London</a>London Fields, Hackney<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/london-fields.jpg?Status=Master&amp;sfvrsn=53e4bec4_1" sf-size="100" alt="London Fields" />Around two miles west of Victoria Park is London Fields, complete with Lido, sundeck, and sunbathing area, as well as a large expanse of green open space. For avid basketball players, there&rsquo;s a well-maintained court. It&rsquo;s also a great place
 to start a stroll that&rsquo;ll take you along Regent&rsquo;s Canal and all the way to Angel, if you&rsquo;re feeling energetic!Hackney Marshes<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/hackney-marshes.jpg?Status=Master&amp;sfvrsn=71523fab_1" sf-size="100" alt="Hackney Marshes" />Holder of a <a href="https://www.greenflagaward.org/" target="_blank"></a><a href="https://www.greenflagaward.org/" target="_blank">Green Flag award</a>, Hackney Marshes is affectionately known as the home of Sunday League football thanks to its impressive
 number of pitches and excellent changing facilities. But this big green open space in the heart of East London also boasts trails, a bird hide, a conservation area, and much more. And, if you wander to the south of the Marshes and cross over the A12
 (on foot), you&rsquo;ll find yourself in the Queen Elizabeth Olympic Park. <a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Hackney</a>Queen Elizabeth Olympic Park, Stratford<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/qe-olympic-park.jpg?Status=Master&amp;sfvrsn=6fb81e01_1" sf-size="100" alt="QE Olympic Park" />Walk for around 15 minutes the other way from Victoria Park, to the East, or stroll through Hackney Marshes and you&rsquo;ll find the Queen Elizabeth Olympic Park. Built for the London 2021
 Olympic Games, us mere mortals can now try out a range of exciting sports within the iconic Olympic venues dotted about the Park. It&rsquo;s also a lovely place for a leafy stroll, with the option to stop for a breather at one of the many restaurants,
 cafes, and kiosks on the Park, and in the venues. Choose from: <a href="https://www.bargeeast.com/" target="_blank"></a><a href="https://www.bargeeast.com/" target="_blank">Barge East</a> &ndash; a floating restaurant on an old converted Dutch barge; <a href="https://hereeast.com/" target="_blank"></a><a href="https://hereeast.com/" target="_blank">Here East</a> &ndash; an innovation park that&rsquo;s home to six restaurants; the <a href="http://www.eastvillagelondon.co.uk/"></a><a href="http://www.eastvillagelondon.co.uk/">East Village</a> (formerly the Athlete&rsquo;s Village) &ndash; with 13 eateries to choose from; the <a href="https://www.internationalquarter.london/" target="_blank"></a><a href="https://www.internationalquarter.london/" target="_blank">International Quarter</a> &ndash; the Park&rsquo;s new business district and boasting seven places to sit, eat, and relax dotted around 560 acres of open space; and the street food hall at <a href="https://hackneybridge.org/hackneybridgekitchens"></a><a href="https://hackneybridge.org/hackneybridgekitchens" target="_blank">Hackney Bridge Kitchens</a> &ndash; complete with nine independent food traders. Connected to just about everywhere in London by <a href="https://residential.jll.co.uk/insights/news/crossrail-may-2022"></a><a href="https://residential.jll.co.uk/insights/news/crossrail-may-2022">Crossrail</a> (the Elizabeth Line), and the Jubilee, Central, DLR, Overground, and National Rail services,
 Stratford is a no-brainer for those who want to be well served locally and well connected to the rest of London and the South East. <a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Stratford</a>Walthamstow Wetlands Nature Reserve, London Wildlife Trust<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/walthamstow-wetlands.jpg?Status=Master&amp;sfvrsn=f4cc02fa_1" sf-size="100" alt="Walthamstow Wetlands" />From bushcraft and Forest School, to exhibitions, and simply a beautiful place to relax, unwind and reconnect with nature, the <a href="https://www.wildlondon.org.uk/walthamstow-wetlands-nature-reserve" target="_blank"></a><a href="https://www.wildlondon.org.uk/walthamstow-wetlands-nature-reserve" target="_blank">Walthamstow Wetlands Nature Reserve</a> in, well, Walthamstow, is home to 2km of cycle path and multiple species of rare bird, bats, and amphibians. You&rsquo;ll forget you&rsquo;re in buzzing East London and
 only 15 minutes from Central London. <a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Walthamstow</a>Wanstead Flats and Wanstead Park<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/wanstead-park.jpg?Status=Master&amp;sfvrsn=70b68d85_1" sf-size="100" alt="Wanstead Park" />Two beautiful open spaces that locals agree are great for dog walking, horse-riding, cycling and strolling, in all weathers. Woods, rivers, lakes, caf&eacute;, and a temple &ndash; it&rsquo;s a great
 place to explore for the active and families with young children. It&rsquo;s just 35 minutes from Wanstead to Charing Cross by tube (London Underground), meaning you&rsquo;ll have great parks and many other amenities on your doorstep, and Central
 London at your fingertips.<a href="https://residential.jll.co.uk/search/east-london">Explore houses and flats for sale in Wanstead</a><a href="https://residential.jll.co.uk/offices/estate-agent-stratford"></a><a href="https://residential.jll.co.uk/offices/estate-agent-london-city">Get in touch with our East London team</a> to find the right area and property for your needs and budget. We&rsquo;ve got a great range of <a href="https://residential.jll.co.uk/search/houses-apartments-for-sale-stratford"></a><a href="https://residential.jll.co.uk/search/east-london">houses and flats to buy in East London</a> and the local knowledge to accurately match you with your perfect property.

A buyer’s guide to East London’s parks and leisure facilities

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For London buyers, affordability and long-term ROI are top priorities when choosing a property.

For many people looking to buy in London, affordability and long-term return on investment are high on the list of priorities when it comes to picking a property. 

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The 2020/21 pandemic race for space outside of London is no secret, but while there will always be people who move to suburbia, there will always be the pull of East London in all its cultural, diverse, exciting, commutable glory, too. In fact, in the
 first half of 2022, 30% of London rental properties went to people who were previously living outside of the city<a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" name="_ednref1" target="_blank">[i]</a>. <h2>Why East London?</h2>East London is made up of seven boroughs, each with its own distinct centres: <ol><li>Barking and Dagenham &ndash; Barking and Chadwell Heath</li><li>Hackney &ndash; Dalston, Shoreditch and Stoke Newington</li><li>Havering &ndash; Romford and Upminster </li><li>Newham &ndash; Stratford, Woolwich, and Canning Town</li><li>Redbridge &ndash; Wanstead and Hainault</li><li>Tower Hamlets &ndash; Canary Wharf, Bethnal Green, Whitechapel and Spitalfields </li><li>Waltham Forest &ndash; Walthamstow, Chingford, and Leytonstone
 </li></ol>Each with its own personality and prospects, here are seven reasons to invest in the new <a href="https://residential.jll.co.uk/offices/estate-agent-stratford"></a><a href="https://residential.jll.co.uk/search/east-london">East London houses and flats for sale</a> across its boroughs. <ol><li>Slow-rising prices in the short term

 In good news for investors in residential <a href="https://residential.jll.co.uk/search/homes-for-sale-canary-wharf"></a><a href="https://residential.jll.co.uk/search/east-london">East London property</a>,
 the 2021/2022 Stamp Duty holiday meant a lot of people looked to buy, but many didn&rsquo;t find the right property and therefore didn&rsquo;t put their properties on the market either. As the holiday ended and Omicron cases settled, the uptick
 in supply meant a smaller price increase than was perhaps expected, making now a good time to browse houses and flats for sale in East London. </li><li>Strong price predictions in the longer term <img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/east-london-river163a4a7c-2a15-4dd9-9bc1-9e422baf7795.jpg?Status=Master&amp;sfvrsn=222faa35_1" sf-size="100" alt="EAST LONDON RIVER" />Overseas investors travelling again. Professionals returning to the office. First-time buyers wanting the job opportunities, social prospects, and unrivalled cultural diversity that London can offer&hellip; All these things mean London property
 prices will likely always be higher than those outside the capital. However, property prices also tend to increase at a faster rate in the longer term compared to the rest of the UK, making for potentially excellent investments for both residential buyers and buy-to-let investors. This is particularly true of
 houses and flats to buy in East London, an area that offers both its own set of reasons to invest and is a short commute into Central London for the best of two worlds. With people flocking back to London for lifestyle reasons<a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" target="_blank" name="_ednref2">[ii]</a> &ndash; a lot of people missed London&rsquo;s attractions while the capital was shut down as part of COVID-19 restrictions &ndash; not just because they&rsquo;re being brought back to the office, East London presents an exciting opportunity
 for residential buyers and investors. </li><li>East London offers a lot within its borders, and is an easy commute to Central London <img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/startford-station.jpg?Status=Master&amp;sfvrsn=82446884_1" sf-size="100" alt="STARTFORD STATION" />Packed with restaurants, bars, shops, and sports facilities, East London has everything within its boroughs&rsquo; boundaries, but also boasts transport links that make it easy and quick to commute or travel into Central London. From the Olympic Park, nearby Hackney Marshes, and 11 Michelin star restaurants<a href="https://london.eater.com/maps/michelin-star-restaurants-london" name="_ftnref1" target="_blank">[1]</a>,
 to huge London landmarks like the Tower of London and the O2 Arena, more than 14 rooftop bars, luxury shops and a plethora of vintage stores, East London has so much on offer for every interest. Depending where in East London you decide to buy, the commute to London Bridge is around 20-45 minutes on the London Underground. </li><li>East London is home to finance, banking, and tech

 The famous towers of <a href="https://residential.jll.co.uk/search/homes-for-sale-canary-wharf"></a><a href="https://residential.jll.co.uk/search/homes-for-sale-canary-wharf">Canary Wharf</a> in
 East London house some of the world&rsquo;s biggest banks, financial institutions and tech companies, making it a great place for professionals to buy and rent. A community has sprung up around these impressive office buildings, with river
 boat rides, roof top bars, crazy golf, green spaces, and much more. <img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/canary-wharf.jpg?Status=Master&amp;sfvrsn=f9a84ca9_1" sf-size="100" alt="CANARY WHARF" /></li><li>East London boasts new builds in locations packed with history 

 With demand for outdoor space and layouts and facilities conducive to flexible working at an all-time high, East London new build flats and houses in East London are an exciting option for residential buyers and investors. From flats with boardwalk access, balcony gardens, and views of the Thames, to new build developments with penthouse apartments, private spa and gym facilities, and houses with generous gardens, the choice of property types is as varied as the
 area&rsquo;s cultural heritage. The ports of East London have made the area a melting pot of cultures and skills, making it the home of rapid industrialisation during the Victorian era and influencing the architecture and atmosphere you see there today. <img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/canary-wharf1c167063-4f22-4f81-bda7-e7a4b9722012.jpg?Status=Master&amp;sfvrsn=7b748c37_1" sf-size="100" alt="Canary Wharf" /></li><li>Good rental demand

 Buying a house or flat in East London for rental purposes is a smart move, with the area home to four universities - Queen Mary University of London, the University of East London (UEL), UCL East, and London South Bank University (LSBU). And to
 three major hospitals &ndash; the Royal London Hospital, King George Hospital, and Queen&rsquo;s Hospital. Students, medical professionals, and city workers all buoy the rental market in East London. </li><li>Barking and Dagenham is significantly cheaper than Central London

 With average house prices in Barking and Dagenham sitting at just over &pound;300,000, compared to &pound;677,110<a href="file:///C:/Users/dipanshu.sharma/Downloads/JLL%20-%20Prime%20-%20Content%20-%20Web%20-%20East%20London%20-%20Page%201%20-%2024.05.2022.docx#_edn3" name="_ednref3">[iii]</a> across all boroughs, it&rsquo;s an attractive prospect for investors and residential buyers looking for somewhere commutable and in the throes of massive regeneration. It&rsquo;s
 around 15 minutes by train from Barking to Fenchurch Street, making the commute for work or pleasure an easy one. There&rsquo;s a huge variety of flats and houses to buy in East London, from new builds in Barking, to penthouse apartments and buy-to-let properties near Canary Wharf. Browse the <a href="https://residential.jll.co.uk/offices/estate-agent-stratford"></a><a href="https://residential.jll.co.uk/search/east-london">JLL Residential East London portfolio</a> and <a href="https://residential.jll.co.uk/#contactus"></a><a href="https://residential.jll.co.uk/#contactus">get in touch</a> for help narrowing your search. [1] <a href="https://london.eater.com/maps/michelin-star-restaurants-london" target="_blank">https://london.eater.com/maps/michelin-star-restaurants-london</a>[i] <a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" target="_blank">https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return</a> [ii] <a href="https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return" target="_blank">https://www.bloomberg.com/news/articles/2022-05-15/the-great-london-property-exodus-is-in-reverse-as-tenants-return</a> [iii] <a href="https://www.standard.co.uk/homesandproperty/property-news/london-house-prices-april-rise-boroughs-record-property-market-b995773.html" target="_blank">https://www.standard.co.uk/homesandproperty/property-news/london-house-prices-april-rise-boroughs-record-property-market-b995773.html</a>
 
 

 </li></ol>

7 boroughs, 7 reasons to invest in East London property

East London is made up of seven boroughs. JLL proudly presents the top seven reasons to invest there.

The 2020/21 pandemic race for space outside of London is no secret, but while there will always be people who move to suburbia, there will always be the pull of East London in all its cultural, diverse, exciting, commutable glory, too.

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<div>Other guides you may be interested in if you&rsquo;re looking for <a href="https://residential.jll.co.uk/search/east-london">houses and flats for sale in East London</a>:<ul><li><a href="https://residential.jll.co.uk/insights/opinions/7-boroughs-7-reasons-to-invest-in-east-london-property">7 boroughs, 7 reasons to invest in East London property</a></li><li><a href="https://residential.jll.co.uk/insights/opinions/a-buyer-s-guide-to-east-london-s-parks-and-leisure--facilities">A buyer&rsquo;s guide to East London&rsquo;s parks and leisure facilities</a></li></ul></div><h2>Your East London area guide &ndash; Bars, cafes, restaurants, and experiences</h2><img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/broadway-market.jpg?Status=Master&amp;sfvrsn=73af0c9_1" sf-size="100" alt="Broadway Market" /><div>Mare Street, Rivington Street, Hoxton Square, Brick Lane, Kingsland Road&hellip;the more you read about East London, the more these street names and many others will stick in your mind. They are packed full of popular spots for cocktails, adventurous food, and of course, delicious coffee, cakes, and pastries.Take a walk along the following streets to find your own hidden gems &ndash; buying a house or flat in East London is a great excuse to explore everything the area has to offer.</div><div>Great Eastern Street &amp; Curtain Road, Shoreditch</div><div>Cutting right through Shoreditch and lined with weird and wonderful bars, restaurants and experiences, Great Eastern Street and its neighbour Curtain Road (which leads to Old Street to the North) are where many Londoners head for a good time. Relive your childhood with a trip to Ballie Ballerson, a giant ball pit strictly for grown-ups.Some say the perfect night out in Shoreditch is dinner at Flat Iron (all about the steak) or Blacklock (all about the chops and cheesecake), followed by drinks and dancing at the Blues Kitchen, which often hosts live music and DJ sets.&nbsp;</div><div>When you buy your house or flat in East London you won&rsquo;t need to stay in a hotel, but the nearby Hoxton Hotel is good for the occasional treat, or a leisurely drink if you&rsquo;re feeling an upmarket vibe.This is undoubtedly the easiest place to find your vibe in East London.&nbsp;</div><div>Ask us about <a href="https://residential.jll.co.uk/offices/estate-agent-stratford"><a href="https://residential.jll.co.uk/search/east-london">houses and flats for sale in East London</a></a> that are a short bus ride from these lively streets, including <a href="https://residential.jll.co.uk/search/houses-apartments-for-sale-stratford">Stratford</a> and <a href="https://residential.jll.co.uk/offices/estate-agent-london-city">London City</a>.Rivington Street, Shoreditch </div><div>A lively street in East London, Rivington Street is home to some of London&rsquo;s best cocktail bars, including the fun-to-say <a href="https://www.calloohcallaybar.com/" target="_blank">Callooh Callay</a>, where you can just turn up and sample the hilariously named cocktails, or you can book a masterclass and learn to make them yourself.Hoxton Square, Shoreditch<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/hoxton-sq-.jpg?Status=Master&amp;sfvrsn=1c3d8879_1" sf-size="100" alt="Hoxton Sq " /></div><div>Everyone loves a city square, and Hoxton Square is about as lively as it gets. <a href="https://www.tonightjosephine.co.uk/find-us/shoreditch/" target="_blank">Tonight Josephine</a>, Happiness Forgets, Nikki&rsquo;s Bar, and <a href="https://colourshoxton.com/" target="_blank">Colours Hoxton</a> are firm favourites with lovers of East London&rsquo;s vibe. In the day, it&rsquo;s a lively square and at night it ups the ante as the crowds pour in and the bars fill up. In the summer, if the weather&rsquo;s decent, it&rsquo;s a bit like being on a city break in Manhattan.&nbsp;Brick Lane, Shoreditch and Spitalfields<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/brick-lane.jpg?Status=Master&amp;sfvrsn=a577cfa5_1" sf-size="100" alt="Brick Lane" /></div><div>Be inspired by the street art, kit yourself out in rare vintage finds or new pieces from sample sales regularly held at the <a href="https://www.trumanbrewery.com/" target="_blank">Truman Brewery</a>, and treat yourself to a paper bag full of rainbow bagels. Home to Fashion Week Men&rsquo;s, Brick Lane is great for shopping, food, drinks, and a night out with or without dancing.All Star Lanes (ten pin bowling) Big Chill and Monty&rsquo;s Bar are good places to start, before heading to 93 Feet East if you&rsquo;re up for some late-night live music or clubbing. 
 <a href="https://91livingroom.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Ninety One Living Room</a> is great for a more intimate vibe.&nbsp;</div><div>Just a short walk to Old Street (the street and the Underground station), Brick Lane has a lot to offer and it&rsquo;s easy to get to from just about anywhere.Kingsland Road, Dalston<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/jazz.jpg?Status=Master&amp;sfvrsn=6046297e_1" sf-size="100" alt="Jazz" /> </div><div>Untitled Bar, Three Sheets, and <a href="https://brilliantcornerslondon.co.uk/" target="_blank">Brilliant Corners</a> are some of the best spots on Kingsland Road. The latter is also a restaurant, serving up Japanese food and regular live Jazz, for a super cool fusion night out. Dalston Roof Park hits the trend for rooftop chilling with views over the bright lights of London.Mare Street, Hackney</div><div>Home to Hackney Town Hall, Mare Street is a served by Hackney Central and London Fields Overground stations and boasts Mare Street Market, complete with beer garden and communal seating for enjoying the delicious food on offer.On the corner of Mare Street and Westgate Road is a co-working space for creatives with a fantastic rooftop bar and called 
 <a href="https://netil360.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Netil360</a> because of its impressive panoramic views over
 East London and beyond. It also serves street food. Make an afternoon of it, with a wander around Netil Market&rsquo;s shops and stalls, just a few minutes&rsquo; walk down Westgate Street.&nbsp;</div><div><a href="https://www.picturehouses.com/cinema/hackney-picturehouse" target="_blank">Hackney Picturehouse</a> cinema shows independent films and it&rsquo;s a great street for vintage finds, with Paper Dress Vintage a firm favourite
 with shoppers looking for something a bit different than the high street has to offer.If you love pizza, head to Bohemia Place to find the local&rsquo;s favourite spot.</div><div>Broadway Market, Hackney<img src="https://dev-cms-resi.eu.jll.com/images/default-source/agency/broadway-market4cd866b2-bf3e-448e-b9c7-1ef7dc3bd2f1.jpg?Status=Master&amp;sfvrsn=5b661c16_1" sf-size="100" alt="Broadway Market" /></div><div>Best known for the market itself, Broadway Market is home to 120 regular stalls, including Crosstown Donuts, <a href="https://www.badbrownie.co.uk/" target="_blank">Bad Brownie</a>, and Broadway Vintage, as well as permanent shops and restaurants, including Londoners&rsquo; favourite pizza spot &ndash; Franco Manca.It connects London Fields and Regent&rsquo;s Canal, making it an exciting place for a daytime stroll, followed by a relaxed dinner and drinks in one of the many restaurants and bars. Japanese gem Koya Ko is great for breakfast and lunch, while 
 <a href="https://www.sonorataqueria.com/" target="_blank" style="font-family:inherit;font-size:inherit;text-align:inherit;text-transform:inherit;white-space:inherit;word-spacing:normal;">Sonora Taquer&iacute;a</a> is just round the corner and serves up some of the best Mexican food in London.&nbsp;</div><div>East London is a mouth-watering mix of vibrant urban spots packed with things to see, markets to wander, places to try world cuisine and originally named cocktails.Get in touch with our East London team to find the right area and property for your needs and budget.</div>

A guide to East London’s bars, cafes, restaurants & experiences

Other guides you may be interested in if you&rsquo;re looking for houses and flats for sale in East London

Other guides you may be interested in if you’re looking for houses and flats for sale in East London

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&nbsp;Our Residential Forecasts 2021 will look to the future and offer valuable insight on:
<ul>
 <li>UK house price and rental value forecasts for the next five years</li>
 <li>Expected future housing starts and levels of transactions over the next half a decade</li>
 <li>Which cities will witness the highest house price growth?</li>
 <li>Will the Covid-19 pandemic trigger large-scale de-urbanisation?</li>
 <li>What role is technology playing to satisfy our increasing needs and wants in our home</li>
</ul>
 
<button id="btn-1" class="Button primary">Download Report</button>
 
 
Nick Whitten our Head of UK Living Research discusses our latest forecasts in the video below. 
 
 

<iframe width="100%" height="315" src="https://players.brightcove.net/1268729899001/default_default/index.html?videoId=6205798275001" frameborder="0" allowfullscreen="yes"></iframe>
 
<div style="margin:15px;">&nbsp;</div>
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<a href="mailto:Nick.Whitten@eu.jll.com" target="_blank"><button class="Button primary">Contact</button></a>
</div>
<img src="https://dev-cms-resi.eu.jll.com/images/default-source/articles/author-image---nick.jpg?sfvrsn=12c2c420_1" style="display:block;margin-left:auto;margin-right:auto;" sf-custom-thumbnail="true" width="488" sf-constrain-proportions="true" sf-size="100" />
<div style="margin:15px;">
Nick Whitten &ndash; Head of UK Living Research
</div>

UK Residential Forecasts – Home is… for everything

medium

Stratford

Covid-19 has emphasized our homes' importance, accelerating a trend where technology allows us to meet various needs at home.

Covid-19 has accelerated a trend which is making our homes the centre of our lives once again with technology being the great enabler allowing us to satisfy our needs and wants in our homes.

UK Residential forecasts – Home is… for everything

Email

email

Our lives now revolve around our homes more than at any point in the past 250 years. In 2020, Covid-19 has accelerated a trend which is making our homes the centre of our lives once again with technology being the great enabler allowing us to satisfy our needs and wants in our homes.

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On June 16 at 17:00, join Kimberly Markiewicz Senior Research Analyst within the UK Residential Research team to discuss the impact of the global pandemic on the residential market, including predicted forecasts and the potential shift in buyers&rsquo;
 preferences. Holly Stock, Director of Help to Buy and Eloise Robins, Director of Share Ownership will outline the various implications the current pandemic may have on the government schemes Help to Buy: Equity Loan and Help to Buy: Shared Ownership as well as JLL&rsquo;s
 collection of properties across London.
<a href="https://players.brightcove.net/1268729899001/default_default/index.html?videoId=6165245736001" target="_blank">Watch our webinar</a><a href="https://residential.jll.co.uk/search?tenureType=sale&amp;flags=help-to-buy%7Cshared-ownership&amp;sortBy=price&amp;sortDirection=desc">View JLL&rsquo;s Help to Buy and Shared Ownership properties.</a> &nbsp;<img style="display:block;margin-left:auto;margin-right:auto;" src="https://dev-cms-resi.eu.jll.com/images/default-source/blog---graphs/kimberly-markiewicz-for-website.jpg?sfvrsn=8dccad1c_1" sf-size="100" /> Kimberly Markiewicz &nbsp; &nbsp; &nbsp; Senior Research Analyst&nbsp; &nbsp; &nbsp;

JLL Share to Buy Webinar, June 16 2020

In partnership with Share to Buy,&nbsp;our Research, Help to Buy and Shared Ownership teams will discuss the current market activity, potential future trends impacting the UK residential market in light of Covid-19 as well as spotlight on some of our qualifying properties.

In partnership with Share to Buy, our Research, Help to Buy and Shared Ownership teams will discuss the current market activity, potential future trends impacting the UK residential market in light of Covid-19.

In partnership with Share to Buy, our Research, Help to Buy and Shared Ownership teams will discuss the current market activity, potential future trends impacting the UK residential market in light of Covid-19 as well as spotlight on some of our qualifying properties.

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[min.8]
label="7 bedrooms"
value=7
[min.9]
label="8+ bedrooms"
value=8

[max]
[max.0]
label="No Max"
value=""
[max.1]
label="Studio"
value=0
[max.2]
label="1 bedroom"
value=1
[max.3]
label="2 bedrooms"
value=2
[max.4]
label="3 bedrooms"
value=3
[max.5]
label="4 bedrooms"
value=4
[max.6]
label="5 bedrooms"
value=5
[max.7]
label="6 bedrooms"
value=6
[max.8]
label="7 bedrooms"
value=7
[max.200]
label="8+ bedrooms"
value=8

Bedrooms

Beds

title="Property Type"
metric="propertyType"
type="select"
name="type"
placeholder="Any Type"
order=4

[[options]]
label="Any Type"
value=""
[[options]]
label="Flats"
value="flats"
[[options]]
label="Houses"
value="houses"
[[options]]
label="Developments"
value="developments"

Property Type

type

title="Must be"
type="checkboxes"
name="flags"
order=5

[[options]]
label="New homes"
value="new-home"
[[options]]
label="First time buyer"
value="first-time-buyer"
[[options]]
label="Coming soon"
value="coming-soon"
[[options]]
label="Stamp duty promotion"
value="reduced-stamp-duty"
[[options]]
label="Shared ownership"
value="shared-ownership"

Sale - Options

flags

Must be

title="Options"
type="checkboxes"
name="flags"
order=5

[[options]]
label="Short Term"
value="short-term"
[[options]]
label="Furnished"
value="furnished"
[[options]]
label="Unfurnished"
value="unfurnished"

Rent - Options

Options

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General Enquiry

service

firstName

lastName

telephone

message

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Valuation

valuationdate

General Enquiry(DEPRECATED)

Mount St form

Arrange View

anythingElse

date

generalEnquiry

intlDialCode

marketingOptin

submit

time

userAction

videoOption

Let us know your preferred time for a viewing and we will get in touch with you to confirm a time.

Fill out the form or call us at {{ phone }}

Arrange a viewing

PRIVACY NOTICE
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.
Generally the personal information we collect from you are for the purposes of dealing with your enquiry.
We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our&nbsp;<a href="https://www.jll.co.uk/en/privacy-statement" target="_blank">privacy statement</a>.

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Office Form

Gated Content Form

Property Enquiry

Valuation(DEPRECATED)

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